CIRCLE OF FURNITURE LIFE
Furniture brands are creating circular economy collections
The old adage “one man’s trash is another man’s treasure” can be applied to more and more industries as brands innovate around sustainable materials and circular economy products. These socially conscious furniture brands are contributing to sustainability efforts by creating products that are made of 100% recycled materials and that contribute less or even nothing to industrial waste.
Japanese furniture brand Kamarq is looking to disrupt the traditional furniture model with its line of eco-friendly pieces. Enlisting the talent of fashion designer Nicola Formichetti, known for his work with Diesel, Uniqlo, and Lady Gaga, the company created a range of small colorful tables and modular storage units. Pieces are made of 100% recycled, eco-friendly materials and offered on a subscription-based, short-term rental model. Customers can rent their pieces for six months to a year with prices ranging from $5 to $13.50 per item every month. Karmarq’s model creates an ecoloop; when a customer wants a new piece of furniture, the old piece is collected and rebuilt in the brand’s factory using minimal new materials and then placed back into circulation.
Amsterdam-based social enterprise company Plastic Whale has announced a new collection of office furniture made from plastic bottles collected from the canals of Amsterdam and the Rotterdam Harbor. The company began as the first professional plastic fishing company, offering tours to volunteers to traverse the beautiful canals of Amsterdam while fishing plastic waste out of the water. The bottles collected from the tours are then used to build boats and furniture. The designs for the circular furniture collection were inspired by the shape of the company’s namesake and include a boardroom table, chair, lamp, and acoustic panel. All of the products are made from sustainably sourced wood and plastic bottles that have been turned into felt and foam.
PENTATONIC X SNARKITECHTURE
London- and Berlin-based furniture startup Pentatonic is collaborating with NYC design studio Snarkitechture to create a line of home and lifestyle goods made out of 100% post-consumer industrial waste. This circular collection will be made of various materials such as thrown out CDs, mobile phones, textiles, plastics, and even food. Pentatonic also plans to eliminate the need for additional toxins, glues, or additives that prevent the pieces from being recycled by designing the furniture to be completely hand-assembled. By doing so, the brand hopes to create a collection that is truly 100% circular, contributing nothing to the global trash crisis.