Supermarket chains launch discounted school uniforms
Buying clothes for kids who can seem to grow every day can be difficult. To help parents keep their kids in style without breaking the bank, subscription boxes and resale platforms specifically for children’s clothing are growing, and supermarket chains are launching school uniform bundles to provide the essentials at a discount price.
German-founded supermarket chain Lidl launched a school uniform bundle this summer at just £4.50. Available for children 4 to 12 years old, the pack includes two polo shirts, a sweatshirt, and either a skirt or a pair of trousers. A la carte items, including school dresses, cargo shorts, and shoes are also inexpensively priced. Lidl also claims all clothing materials are independently quality tested. Seven in 10 Millennial parents would prefer to spend more time to find lower prices on products rather than spend more money to save time, but Lidl offers convenience and lower prices.
To help parents avoid the back-to-school rush in the fall, fellow German-headquartered supermarket chain Aldi released a school uniform set before the 2017-18 school year even ended this summer. The £5 package for children 3 to 11 years old features two polo shirts, a jumper, and trousers or a skirt. The brand’s back-to-school supplies also includes shoes, bags, and stationery. Half of U.S. parents and UK moms say their children influence their food purchases, so having kids come along to the grocery store to pick out school necessities also provides the supermarket a chance to sell food items to a young audience.
British variety store chain Poundland introduced a line of school uniform essentials, but surprisingly, the discount brand’s bundle includes only one polo, a sweatshirt, and a pair of trousers or a skirt for £6, offering less for more than its competitors. Additionally, Poundland is also featuring football shirts, pinafores, cardigans, and socks. The line is intended for children 3 to 12 years old, covering one more year than Lidl and Aldi. Poundland’s back-to-school stationery items are priced at the store’s usual £1 apiece, so the nearly four in 10 Millennial U.S. parents and three in 10 in the UK who tend to only buy things on sale don’t have to wait.