Fashion taps the art world for elevated collaborations
The realms of art and fashion have long enjoyed a rich and symbiotic history, but recently the number of co-branded fashion and art collaborations has increased as brands recontextualize the cultural significance of important artworks for clothing that consumers snap up. As 80% of global youth say that art/design is important to their life, we only see this trend continuing.
VINCENT VAN GOGH X VANS
Skate brand Vans teamed up with the Van Gogh Museum to use the eponymous artist’s iconic imagery from paintings such as Self-Portrait, Almond Blossoms, Sunflowers, and Skulls for its classic shoes, including the Old Skool, Slip-On, Authentic, and Sk8-Hi styles. The limited edition collaboration will also include merch-inspired clothing such as hoodies, tees, and a standout satin bomber, all printed with Van Gogh’s artwork. The co-branded collaboration aptly highlights stylistic staples from both the brand and the artist, drawing attention to the cultural impact that Vans and Van Gogh continue to impress upon style-savvy young consumers.
CALVIN KLEIN X ANDY WARHOL
It makes a lot of (fashion) sense that two highly provocative and boundary-pushing creative powerhouses such as Calvin Klein and Andy Warhol would combine their iconic aesthetics, which have shaped American culture for decades. The clothing brand partnered with the Andy Warhol Foundation for a capsule collection for men and women titled Andy Warhol: Exposures, ’77-’85. The collection includes CK underwear and tees, which are printed with four of Warhol’s polaroids and include the names of both Klein and Warhol on the elastic band. This collab is the latest example of a brand tapping into a figure in pop culture in a way that elevates both entities.
COS X DIA AND DORTHEA ROCKBURNE
COS’s spring/summer 2018 line, which was deeply influenced by the minimalist and sculpturesque works of Dorothea Rockburne, was designed to celebrate the brand’s recent partnership with the Dia Art Foundation and its long-term Dorothea Rockburne installation at Dia:Beacon in New York. The collection includes men’s and women’s tops, tees, bags, and one dress, all of which are rendered in voluminous silhouettes and a creamy palette of pale neutrals. The style of the line, and of the entire brand, emphasizes a minimalist and modest aesthetic that is resonating with young global fashion consumers.