Fashion is having a moment with underwear

As the global lingerie market is expected to generate $59 billion in revenue by 2024—up from $38 billion in 2017—interest around the sector and how to evolve it is at a fever pitch. While researchers are developing next-gen bras with smart technology, fashion brands are reimagining their offerings at an aesthetic and functional level to fit a more evolved customer. 


Music, makeup, and fashion mogul Rihanna launched her Savage x Fenty brand of lingerie earlier this spring but held the line’s first official presentation in September at New York Fashion Week. The runway show, which garnered some of the biggest coverage of NYFW, was part choreographed dance, part celebration of inclusivity and diversity—something the market vertical has been missing as of late. As the lingerie market lags in embracing these hot button issues, even though other ready-to-wear brands create clothes that address a host of different needs, Savage x Fenty moves the needle on including and elevating every iteration of the female body.


Alexander Wang, known as much for his darkly-cool urbanite aesthetic as he is for his A-list social clout, teamed up with Japanese retailer Uniqlo to release a “functional apparel designer collaboration” that specifically highlights Uniqlo’s signature Heattech fabric. Wang rendered a range of basics, including leggings, bodysuits, tops, and underwear, in the cult-favorite heat-generating fabric, and all at affordable prices: no item is over $40. The collection’s fabric-first selling point comes at an opportune time—one in which fashion brands reimagine the future of textiles in pursuit of innovation.


London-based fashion designer Mary Katrantzou, who is known for her trompe l’oeil prints and structured silhouettes, teamed up with Victoria’s Secret to launch a capsule collection that debuted at the 2018 Victoria’s Secret Fashion Show on November 8th. The marriage of the commercial, corporate lingerie retailer and the “Queen of Prints,” who had never designed bras before, resulted in a range of colorful, bold undergarments that do double duty as actual clothing as well. The line is only Victoria's Secret’s second high-fashion collaboration, but the resurgence of art and fashion bodes well for the future of such endeavors.