THE DRYBAR OF...
Single-focus service models streamline the consumer experience
When it comes to self-care services, modern youth have access to an overwhelming amount of options, prompting the rise of single-focus businesses that offer a limited menu of services for an efficient consumer experience—like the popular Drybar chain, known for offering just blowouts, no color or cuts. The following beauty and wellness companies offer streamlined luxury services that consumers can schedule into their busy lives.
THE DRYBAR OF BOTOX
The LA-based company Alchemy 43 is disrupting the injectables industry by offering face-plumping services in a salon setting, outside of the doctor’s office. The company is applying the single-service model to beauty to provide a luxury experience that resonates with today’s on-the-go consumer. Whereas doctor’s offices tend to book up far in advance, Alchemy 43’s text message platform allows clients to easily make an appointment within a week’s notice; customers can also just walk in. Alchemy 43’s menu includes services such as Smooth Talker, a laugh-line treatment, and Hello, Bright Eyes, a Botox service. These luxury treatments don’t come cheap, with the average spend per visit being $485.
THE DRYBAR OF ACUPUNCTURE
WTHN is reimagining the acupuncture experience by offering affordable treatments that boost healing in a salon-like setting. Clients can easily make appointments through an online booking and check-in platform and can choose their treatments based on a list of easy-to-understand services. WTHN’s menu offers acupuncture to treat a host of ailments and discomforts, such as anxiety, chronic pain, fatigue, and indigestion, as well as beauty needs, such as reducing wrinkles and inflammation and boosting collagen in the skin. Knowing that Millennials are experiencing high levels of stress, WTHN is helping to democratize eastern medicine and promote balance and wellness among their young consumers.
THE DRYBAR OF FACIALS
The startup Heyday is reimagining beauty regimes by offering personalized, affordable facials. Clients can walk in to any one of its NYC or LA locations and choose a 30- to 75-minute customized facial. Heyday skin specialists will analyze a client’s skin and make recommendations based on their needs and concerns, taking into account each person’s budget. All treatments also include a deep cleanse, exfoliation, mask, hydration, and SPF protection. With the knowledge that young consumers are prioritizing self-care, Heyday helps them achieve their goals by democratizing skincare and providing access to affordable luxury services.
Have you heard the latest episode of The Cassandra Daily Podcast? Listen and subscribe here.
How does your brand engender loyalty? If you're in NYC on April 4th, attend our Open House to learn about the new expectations modern young consumers have for brands—and how to meet them. Email us at firstname.lastname@example.org for more information.