Daily

FASHION FOR ALL

Size-inclusive fashion brands cater to women of all shapes

Gen Zs are the most diverse generation to date and, as such, they have come to expect diversity in every way, including body diversity. Modern youth are pushing back against traditional beauty standards and embracing beauty that comes in any shape or size. The following fashion brands are aligning themselves with young people’s values by creating size-inclusive clothing lines that are both fashionable and high quality.

UNIVERSAL STANDARD

Universal Standard knows that, when it comes to body shape and size, there is no singular standard. To bring comfortable fashion to all women, the brand launched a line of closet staples ranging from size 00 to 40. Universal Standard also recently opened its first brick and mortar store in Soho, NYC where customers visiting can peruse its full line of clothing, meet with a stylist to help them curate their looks, or just sit and chill in its in-store mini library. The brand recently partnered with Gwyneth Paltrow’s ultra chic lifestyle brand Goop to release a five-piece size-inclusive limited collection.

JEFFREY CAMPBELL

Size-inclusivity isn’t just an issue when it comes to clothing; it also applies to shoes. Many brands don’t create shoes that fit women of all foot shapes and sizes—whether that means wider soles, longer straps, or more ankle or calf room. Jeffrey Campbell is stepping up its shoe game with the launch of a capsule collection of size-inclusive footwear designed in collaboration with curve model and body positivity activist La’Shaunae Steward. In Steward’s experience, many plus-size stores carry shoes that are too wide and ill-fitting, but Jeffrey Campbell’s new line features three wide shaft boots and two wide-fitting sandals that are all fashion forward.

LE CLOUD

Actress and comedian Amy Schumer is no stranger to media scrutiny and body-shaming. However, she’s using her negative experiences in the limelight to promote positivity. Schumer partnered with the woman responsible for her personal style, stylist Leesa Evans, to launch an inclusive line called Le Cloud. The clothing line features fashionable alternatives to everyday loungewear, such as comfortable tops, skirts, dresses, and pants, and is currently available up to a size 20. The duo plans to launch the next iteration up to a size 40. Le Cloud is currently available online at Saks OFF 5th and in-store at the Saks’ NYC Flagship and LA Beverly Connection location.