Functional beauty products aim to boost your mood
Functional products constitute an enormous whitespace for the beauty industry, especially as savvy young consumers increasingly seek out products that multitask so that what they buy works just as hard as they do. Lately, innovative beauty brands are debuting offerings meant to boost the user’s mood—an especially poignant offering amidst the mental health crisis modern youth are navigating.
Italian cosmetics brand Oh Yeahh! introduced a line of functional tinted lip balms that offer a “daily dose of happiness” by way of boosting the applicant’s serotonin levels. Serotonin, the “happiness hormone,” is a neurotransmitter that regulates mood—and studies have shown that the brain of those with depression or anxiety has more trouble hanging on to this hormone long enough for it to do its job. Oh Yeahh!’s balm format supports this endeavor by depositing ingredients such as cocoa, kiwi extracts, and African plant griffonia simplicifolia, all of which are rich in tryptophan, a precursor of serotonin.
The rise of scent is shifting the paradigm for new products, services, and experiences, especially as it’s highly sensory and therefore more deeply immersive for young consumers. In this vein, food-based supplement brand Nue Co. launched Functional Fragrance, a unisex scent that offers transdermal anti-stress benefits. Functional Fragrance, which is a blend of natural ingredients including palo santo, iris, and violet, is meant to lower cortisol levels in the body and ultimately ease the chemical burden the body’s nervous system mitigates when under chronic stress.
Eye gels, the oft-socially-shared badge of “self-care” for the Insta-set, are working harder than ever to mitigate users’ tired eyes: Patchology released a line of tea-infused Moodpatches for different mood-based needs. The brand’s Perk Up eye gels pack de-puffing green tea and white mulberry to both brighten the delicate eye area while concealing signs of fatigue—and hopefully boosting energy and motivation in the process—while the Down Time eye gels contain anti-inflammatory and detoxifying ingredients such as calendula, evening primrose extract, and lavender to help users relax and unwind after a long day.