Brands utilize deadstock materials
Modern youth are spearheading the fight to stop the progression of climate change, prompting brands to address the environmental impact of their practices. The following independent fashion and textile brands are doing their part to mitigate their carbon footprint by upcycling deadstock materials (leftover fabrics from fashion brands that have overestimated their needs) into trendy pieces of clothing.
Christy Dawn places sustainability at the heart of its business. The LA-based fashion brand exclusively uses deadstock fabrics to create its Americana-style wares. Because Christy Dawn clothing is made from small rolls of finite material, all of its piece are limited-edition, adding to the social credibility of the modern fashionista who prizes exclusivity. The brand also ships its products in a wooden box, rather than more environmentally harmful polyurethane bags—a creative choice that makes customers feel like they’re receiving premium service and helping the planet.
Dutch fashion entrepreneur Jeanne de Kroon collaborated with Afghanistan-based design partner Zarif Design—a small, ethical production workshop in Kabul that employs 52 local artisans using traditional methods—to release a line of sustainable summer dresses under her fashion label Zazi Vintage. Each piece has been crafted from an eclectic mix of upcycled sari fabrics collected along the silk road, with 80% of the line comprised of deadstock materials. The Zazi Vintage website features behind-the-scenes photographs of where and how the clothing is made to help customers feel a greater connection to the garments they wear and craftsmen behind them.
THE WEAVING MILL
The Weaving Mill is an artist-run industrial weaving studio located in an industrial building that once housed the now defunct textile manufacturing company The Chicago Weaving Corporation. Rhode Island School of Design graduates Emily Winter and Matti Sloman founded the small textile mill wherein they collaborate with other artists to produce limited runs of distinctive woven fabrics. As part of their vision to create unique textiles with character, the brand sources many of its materials from donated or deadstock yarns and refashions them into colorful textiles. The brand’s wholesale design and production has attracted names such as Rejuvenation, Rebecca Atwood, and Ace Hotel.
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