GLOW ON THE GO
In-flight skincare kits take off
As explored in Cassandra’s Home & Away Report, today’s youth are driving the growth of an entire culture built around travel and are even reframing the journey somewhere to be as exciting as the final destination. This mindset creates ample opportunities for brands to make the act of traveling itself an even more positive experience. The following skincare brands are doing just that by offering consumers curated kits that address their in-flight skincare needs, giving them a moment of self-care in the air.
Flight Mode, a skincare brand that offers frequent flyers (and occasional jet-setters) on-the-go skin nourishment, recently debuted its first skincare collection back in August. The launch consisted of seven products—including a face cream, hydration mask, hydration booster, serum, restoring hand cream, skin mister, and lip and cuticle balm—which hydrate, protect, and calm travel-embattled skin. What’s more, Flight Mode’s travel-size packaging alleviates the anxiety that customers might have to sacrifice their skincare needs to TSA regulations. All products retail from $29 to $99 and are sold on the brand’s website.
Earlier this year, Sunday Riley launched three tiers of in-flight skincare kits as part of an exclusive partnership with United Airlines. Each tier—which is tied to three different United statuses: Polaris, Premium Plus, and Premium Transcontinental—offers exclusive, travel-size products that are meant to nourish passengers’ skin during United flights and pamper members’ skin on the ground in visits to United’s airport lounges and clubs. As 50% of business-class travelers are men, Sunday Riley formulated the products in these kits to consider male grooming and skincare needs so that all passengers could indulge in some in-the-air pampering.
French skincare brand Nuxe released Moisture Me, a set of skincare products specifically designed for use during air travel. In marketing this set as a dedicated solution for specific travel retail customer needs, Nuxe is demonstrating its understanding of the modern traveler, who is seeking tools and services to alleviate the stresses and burdens that come with taking a trip. Moisture Me includes the brand’s Crème fraîche® de beauté moisturising 48 hour face cream, Rêve de Miel® ultra-nourishing lip balm, and its antioxidant-filled Rêve de Miel® hand and nail cream, all of which come in travel-friendly sizes. The kit is available worldwide in travel retail locations.