Footwear brands release some seriously cool kicks for Pride Month

As Pride Month comes to a close, we’re highlighting branded Pride collections that pay homage to the LGBTQIA+ liberation movement with fantastic rainbow designs. Such designs are inspired by the Rainbow Pride Flag, which was originally created by artist and activist Gilbert Baker.


UGG has teamed up with non-binary actor Tommy Dorfman, who plays Ryan Shaver on Netflix’s controversial teen drama 13 Reasons Why, to debut UGG’s all-gender Pride Capsule. The collection features the brand’s Disco Checker and Fluff Yeah slides, which are decked out with fantastic rainbow colorways (including a colorway representing the trans flag), covered in plush, furry materials, and made available in an inclusive size range (including child and toddler ranges). UGG is making this Pride Capsule available year-round—not just during the month of June—and the brand is also donating $125,000 to GLAAD, a nonprofit organization that fights LGBTQIA+ discrimination in the media and promotes understanding, acceptance, and equality.


Nike’s 2020 BeTrue collection spotlights LGBTQIA+ athletes who have made great strides towards equality and acceptance, both in their sport and in their communities. To wit, Nike’s BeTrue landing page highlights history-making stars such as Schuyler Bailar, the first openly transgender athlete to compete for a Division I men’s team, and Napoleon Jinnies, one of the first male cheerleaders to perform during the Super Bowl. The collection itself encompasses a range of shoes and apparel, but the standout piece is the Nike Air Max 2090 BETRUE, an Air Max sneaker covered in translucent fabric that reveals dynamic Pride-themed rainbow colors underneath.


For the third consecutive year, Under Armour is celebrating Pride Month. The brand’s 2020 Pride Collection is intended “to showcase the power of community and the importance of allyship” and the pieces in the lineup feature a DIY-inspired, tie-dyed rainbow design. This particular aesthetic pays homage to the original Rainbow Pride Flag, which was designed and hand-dyed by activist and artist Gilbert Baker in 1978. The most notable piece of the collection? The UA HOVR™ Phantom Slip, which boasts this tie-dye design on its upper and has a blue heel counter—a nod to Greece’s EuroPride parade.