Luxury fashion brands debut upmarket rosé wines

Rosé is (still!) all the rage right now, and fashion brands are getting in on the action. Some design firms may see this as an opportunity to position themselves more deeply in the lifestyle space, which is an especially important initiative given the recent slowdown in the clothing sector. Check out some of the latest fashion-forward rosé wines below.


Controversial fashion house Dolce & Gabbana made its foray into rosé this summer. The Italian brand partnered with celebrated Sicilian winemakers Donnafugata to create its Rosa Rosé. Blending two grape wine varieties, the Nerello Mascalese and Nocera, the wine is “defined by an elegant bouquet of jasmine, [and] enriched with delicate hints of wild strawberry, peach, and bergamot.” Priced at $45, this luxurious wine just might be worth it.


Although Chanel already owns multiple wineries, including one in Napa Valley, the brand is now jumping aboard the rise of rosé. Just last fall Chanel purchased the Domaine de L’Ile, a 75-acre winery in the south of France, to expand and enhance its wine holdings. From this investment, Chanel debuted its own rosé and a white wine, both of which are inspired by the surrounding French landscapes. These organic wines feature fruity flavors and fresh and floral scents.


Womenswear designer Nicole Miller is leaning into her French heritage and fashion expertise with the design of her new rosé. Sourced from the Bordeaux region of France, this rosé is crafted with entirely organic grapes by famous winemaker Damien Landouar. Blending Merlot, Cabernet Sauvignon, and Cabernet Franc, Miller’s alcoholic beverage is dry yet flavorful thanks to hints of strawberry and raspberry. When asked if her rosé will affect her clothing line, Miller replied that she’ll “have to do a line of pale pink dresses now,” which sounds like quite a pretty pairing if you ask us.