Check out these noteworthy cross-industry shoe collabs
The following buzzy shoe collaborations are indicative of the brands and ideas that are dominating 2020: you’ve got Slack (the ubiquitous chat platform you might be taking a break from as you read this), Ben & Jerry’s (which is achieving wider-spread recognition for its commitment to social justice), and Nintendo (the maker of Switch—need we say more?). These firms are teaming up with iconic shoe companies, generating buzz around the following smart brand extensions.
SLACK X COLE HAAN
Business chat platform Slack, which has enjoyed surging growth thanks to this year’s massive work-from-home shift, teamed up with Cole Haan to debut the ultimate startup sneaker—and it was designed entirely on Slack. The shoe itself, Cole Haan’s best-selling Generation ZERØGRAND silhouette, features trim details in Slack’s signature bright colorways, along with Slack’s actual logo. The unisex shoes retail for $120 on Cole Haan’s website.
NIKE SB X BEN & JERRY’S
Nike partnered with beloved ice cream brand/social justice heroes Ben & Jerry’s on the Nike SB Dunk Low “Chunky Dunky,” which launched back in May. The shoe’s classic Nike Dunk Low silhouette features colors and textures—sky blue colorways, a bovine print, and pastoral swathes of green—that are seemingly lifted straight off a pint of Ben & Jerry’s iconic Chunky Monkey ice cream, and a few lucky customers were able to nab the shoes in special, brand-appropriate packaging: a giant ice cream pint. A quick Google search shows that these super limited edition sneakers now retail for thousands of dollars, far more than the original selling price of $100.
NINTENDO X PUMA
Nintendo teamed up with Puma to debut three shoes that celebrate the recently-released Super Mario 3D All-Stars, a collection of three iconic Mario 3D adventures, as well as the 35th anniversary of the Super Mario franchise. Each shoe creatively pays homage to one of the three games in Super Mario 3D All-Stars, and is sure to delight fans of the mega-popular franchise. The collection will launch November 27th on Puma’s website and at select shoe retailers, including Foot Locker.