MIX N’ MATCHING MASKS
Safety meets style with these matchy masks
As the market swells with a plethora of functional yet interesting mask options, designer masks are selling out, especially as consumers brace for the ongoing pandemic’s effects throughout this fall and winter. Now, luxury, mid-market, and even fast fashion brands are now selling mask-matching fashion sets, or masks that match with skirts, scarves, dresses and more. This trend meets the growing consumer desire for a nose-to-toe look that’s safe yet also stylish, and will certainly pick up continued traction in the mainstream market, especially towards Spring/Summer 2021.
Burberry was one of the first luxury brands to create PPE masks for consumers during the pandemic. The label’s highly on-brand mask comes in two colorways (“Pale Blue” and “Archive Beige”), boasts Burberry’s iconic checked print, and comes with a matching travel pouch. The mask is sustainably made from leftover “revalued” cotton and features functional antimicrobial technology. 20% of each mask sale goes towards the Burberry Foundation COVID-19 Community Fund, which procures and distributes PPE, assists food banks, and supports healthcare charities across the globe.
Summer 2020’s signature strawberry dress (which blew up thanks to TikTok) now has a matching mask and headscarf. Fans of Lirika Matoshi’s hit fantasy dress are eating up this exclusive mask offering, which comes in a pink and black colorway and currently retails for $40 and $50, respectively. Though these are non-medical masks, this is one charming co-ord set.
Copenhagen-based Helmstedt, the eponymous label of designer Emilie Helmstedt, offers a small collection of face masks that match the brand’s artful and laid-back-yet-luxurious maxi dresses. While the masks are not medical-grade, they’re made from deadstock fabrics and boast fun prints that have been hand-painted by Emilie (like this mask, which features a green gingham pattern overlaid with purple grapes).