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MIX N’ MATCHING MASKS

Safety meets style with these matchy masks

As the market swells with a plethora of functional yet interesting mask options, designer masks are selling out, especially as consumers brace for the ongoing pandemic’s effects throughout this fall and winter. Now, luxury, mid-market, and even fast fashion brands are now selling mask-matching fashion sets, or masks that match with skirts, scarves, dresses and more. This trend meets the growing consumer desire for a nose-to-toe look that’s safe yet also stylish, and will certainly pick up continued traction in the mainstream market, especially towards Spring/Summer 2021.

BURBERRY

Burberry was one of the first luxury brands to create PPE masks for consumers during the pandemic. The label’s highly on-brand mask comes in two colorways (“Pale Blue” and “Archive Beige”), boasts Burberry’s iconic checked print, and comes with a matching travel pouch. The mask is sustainably made from leftover “revalued” cotton and features functional antimicrobial technology. 20% of each mask sale goes towards the Burberry Foundation COVID-19 Community Fund, which procures and distributes PPE, assists food banks, and supports healthcare charities across the globe.

LIRIKA MATOSHI

Summer 2020’s signature strawberry dress (which blew up thanks to TikTok) now has a matching mask and headscarf. Fans of Lirika Matoshi’s hit fantasy dress are eating up this exclusive mask offering, which comes in a pink and black colorway and currently retails for $40 and $50, respectively. Though these are non-medical masks, this is one charming co-ord set.

HELMSTEDT

Copenhagen-based Helmstedt, the eponymous label of designer Emilie Helmstedt, offers a small collection of face masks that match the brand’s artful and laid-back-yet-luxurious maxi dresses. While the masks are not medical-grade, they’re made from deadstock fabrics and boast fun prints that have been hand-painted by Emilie (like this mask, which features a green gingham pattern overlaid with purple grapes).