A BEVY OF BEAUTY
Inclusive beauty and skincare lines are no longer the trend: they’re the norm
The wave of celebrities with beauty brands never seems to crash; rather, it continues to swell as more and more A-listers sign on to helm makeup and skincare lines, whether they’re doing much of the work involved or not. The real story here is that among these new entrants, inclusivity isn’t optional: it’s the standard. Check out this year’s standout beauty launches, which are truly for everyone.
PHARRELL WILLIAMS’ HUMANRACE
The music industry icon who seemingly stopped aging over the course of the last two decades just launched Humanrace, a line of skincare for all genders. Humanrace’s initial three products, which were developed in partnership with Dr. Elena Jones, Pharrell’s dermatologist, include a Rice Powder Cleanser, Lotus Enzyme Exfoliator, and Humidifying Cream. The products emphasize a commitment to sustainability, as the formulas are packaged in a 50% post-consumer recycled plastic container, and each contains a chamber for exchangeable refills.
PATRICK STARR’S ONE/SIZE
Mega-influencer Patrick Starr launched ONE/SIZE, an inclusive beauty brand, back in July. The brand bills itself as “a beauty brand for every brand of beauty,” and is so named because “makeup is a one/size fits all” (they’ve really got the marketing taglines down). ONE/SIZE launched with a collection of two products: a makeup dissolving mist and makeup removing wipes, and the brand has since added a slew of additional cosmetics, including palettes, eyeliners, glitter shadows, and false eyelashes.
RIHANNA’S FENTY SKIN
Rihanna’s Fenty brand is as A-list as the star behind it, and its forthcoming drops and products dominate the headlines. The launch of Fenty Skin this summer was no different, but many were quick to celebrate the debut for a specific reason: the label is expressly gender-neutral. The line was designed to complement the existing Fenty Beauty empire, and includes staple products like a cleanser, toner, overnight gel cream, and moisturizing sunscreen.