BRIDGERTON X TIKTOK
Dear reader, this is the most delightful of news!
As the other society paper, we at Cassandra want to keep you up on all the latest gossip. As our own team binge-watched Bridgerton alongside 82 million others, we’re thrilled that Netflix’s most-watched original series will be getting a second season (it’s set to air later in 2021). Until then, fans are taking to TikTok to get their Bridgerton fill. From fashion to music to user challenges, the “Bridgerton effect” is already having a serious impact on youth culture, and we’re totally here for it— in fact, you might say we “burn” for this.
THE RISE OF ROYALTYCORE
As young people have been sitting at home for nearly a year now, they are eager to play dress-up, and they’re taking inspiration from Bridgerton. Now that they’ve already explored last year’s Cottagecore trend, they are turning to the show’s sophisticated styles and silhouettes—so much so that fashion search engine Lyst saw a surge in searches for 1800s items and aesthetics. Lyst officially dubbed this trend “Regencycore,” though we’ve also seen it referred to as “Royaltycore” elsewhere. This trend can be most easily seen in how young people are showing off their dainty and delicate Regency-era looks—think gloves, headpieces, corsets, pastel gowns, and parasols—on TikTok.
INTRODUCING BRIDGERTON: THE MUSICAL
There may well be a day we see Bridgerton on Broadway. This concept exists, in large part, thanks to genius Gen Z artists Abigail Barlow and Emily Bear, who quickly turned the show’s theme into a musical TikTok series—and some of their videos have drawn millions of views. The duo’s elegant yet modern music has garnered a global audience, some of whom are already singing along and creating choreography of their own. While Barlow and Bear are hopeful that their impressive work thus far will translate into an official Broadway musical someday, Barlow is just thankful the show has inspired more inclusivity in the industry.
NETFLIX INITIATES ‘THEN AND NOW’ BRIDGERTON TIKTOK CHALLENGE
Netflix’s ‘then and now’ Bridgerton TikTok challenge showcases life in the 1800s compared to life right now. Within the challenge, users are splicing clips from Bridgerton with their own content to illustrate how drastically different young adults' lives are today, and they’re contrasting three specific subjects: flirting, gossiping, and getting ready for a party. For example: flirting in the 19th century may have meant dropping a fan, but today it looks more like sliding into someone’s DMs. With 6.8 billion views, the Bridgerton TikTok hashtag also features viewer reaction videos, character impersonations, and even old-school arts and crafts like calligraphy and creating wax seals for handwritten letters.