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FRESH FASHION

Young designers bring innovation to the industry

Despite the everything-remote era, fashion keeps trending. Several young designers are helping push the industry forward with famous collabs, cause-oriented items, and unique collections based on their cultural heritage. Read below to meet some of the young, rising talent in fashion today - Ella Emhoff, Sheena Sood, and Brandon Blackwood.

ELLA EMHOFF

An instant style icon since the inauguration, Ella Emhoff is now making a more formal foray into fashion. The 21-year-old fine-arts student at Parsons School of Design in NYC (and stepdaughter of VP Kamala Harris), is partnering up with designer Batsheva Hay on a new knitwear collection. Emhoff describes her hopes for the upcoming collection in an episode of Good Morning Vogue, “That’s what is so important about design is being able to create things that you like without the outside influence of what you think the fashion industry wants.”

SHEENA SOOD

Sheena Sood, recently named a Generation Next Designer by Teen Vogue, is pouring her passion for travel into textiles. She describes her brand abacaxi (meaning pineapple in Portuguese) as a hybrid between “tropical spirit with an NYC lifestyle.” Whether embroidered, tie-dye, mesh or mixed media, her handcrafted clothes are a splash of color – sophisticated, yet youthful. Sood sources products sustainably from India and Peru. Consumers craving their next vacation can get ready for adventure with abacaxi now.

BRANDON BLACKWOOD

For someone who didn’t originally plan on a career in fashion, Brandon Blackwood has made an exceptional entrance into the industry. His $70 “End systemic racism” (ESR) mini tote bag, which launched during the height of the BLM social justice protests in summer of 2020, shot to fashion fame on Instagram, with celebs like Kim Kardashian donning his gear and helping his message go mainstream. This cult item for a cause, which sold out in the thousands, will have one final run this April before officially retiring. Employing ethical materials and fair-trade craftsmen, Blackwood describes his designs as timeless, “trend-forward, yet lasting.”