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SEX TECH

New wearables provide tracking technology for intimate activities

Gen Ys might be having less sex than previous generations, but they’re avid consumers of sexual content. As the topic becomes less taboo, more products are proudly proclaiming their benefits for consumers’ sex lives by demystifying, destigmatizing, and even quantifying sex-related activities. 

AVA

Fertility tracking gets an upgrade with Ava, the new wearable for women trying to conceive. Rather than relying exclusively on an ovulation stick or basal body temperature thermometer, the bracelet collects three million data points overnight, including pulse and breathing rates, sleep quality, heart rate variability, and temperature. By syncing these metrics with the accompanying app, Ava can predict an average of five fertile days per cycle. As there is approximately a 25% chance of getting pregnant in any given month, the company claims using Ava can cut the time it takes to get pregnant in half.

I.CON

There have been wearable innovations for consumers to track their moods, and now there’s one to track men when they’re in the mood. The i.Con ring turns a typical condom into a “smart condom” that is able to track thrust velocity, calories burned, temperature, and more. The device, which comes in one adjustable size with a one-year warranty, pairs with the accompanying app via Bluetooth; data is kept anonymous but users are able to share it if they wish. i.Con does not currently have a release date but is projected to go on sale this year.

ELVIE

44% of youth engage in sexual activity (in part) to maintain their health, and Elvie, which was included in the 2017 Academy Award gift bag, is a pelvic floor workout tracker that helps women with their sexual fitness. The small device, inserted internally like a tampon, connects to a user’s smartphone via Bluetooth and tracks the pelvic floor exercises commonly referred to as kegels, which have been shown to improve bladder control—especially post-childbirth—increase core and back strength, and help increase pleasure during sex. The London-based femtech startup just raised $6 million in Series A funding.