BITE SIZED BITS
Culinary companies entertain eaters with virtual and augmented reality
Though young consumers are avid collectors of food-related experiences, the home kitchen is hotter than ever. As highlighted in The Self Made Report, 62% of youth make most of their meals themselves vs. purchasing pre-made food or eating at restaurants. Companies are offering them best of both worlds, creating new ways to enjoy culinary experiences at home with the help of VR and AR.
Tastemade and Jaunt teamed up with Ryan Seacrest, Conan O’Brien, and other LA insiders to create a unique virtual reality travel experience called A Perfect Day in Los Angeles, available within the Jaunt VR App for iOS, Android, Gear VR, Oculus Rift, HTC Vive and Desktop 360. The group brought some of the city’s best-kept secrets and world-famous attractions to viewers, kicking things off in-studio with Ryan Seacrest before heading to a hidden water hole in Malibu and cruising by Stan’s Donuts for sugar-filled fuel.
KabaQ, a developer of consumer-centric augmented reality tech, created an app that enhances the food selection and ordering process in restaurants and home delivery services by enabling users to see photo-realistic 3D virtual food items directly on their tables, essentially previewing an entire restaurant menu in 3D. In addition, the platform displays ingredients and portion sizes to help people make healthier choices. Consumers can use the app in restaurants with pre-loaded tablets or through their own smart-phones, as well as at home for online ordering.
Food Network’s “In the Kitchen” app recently added an AR experience exclusively for the iPhone and iPad. Users can now create and decorate virtual cupcakes in their everyday surroundings and experiment with swoops of frosting or a blanket of ganache, sugar, sprinkles, and confetti. Once finished, the app's new AR features allow users to save and share their creation on social and messaging apps and receive a customized list of cupcake recipes inspired by their creation, no matter how unique.