Travel services incorporate virtual reality

Although the experiences that occur using virtual reality are virtual, it doesn’t mean that they’re all passive. Virtual reality is being used for more active experiences, including VR workouts, VR safari adventures, and VR travel services.


With its acquirement of Navitaire, travel services platform Amadeus is launching a travel booking experience that uses virtual reality. Using a VR headset, the service will allow users to spin a globe, select a destination, and search for a flight, even taking a virtual tour of the plane to choose a seat. If travelers are renting a car they can also do a test drive in the program. In the future, Amadeus hopes to incorporate hotel booking into the VR experience. Payment for the user’s trip is also done using VR, completing the process.


Luxury vacation platform Rizort, which helps travelers plan their entire trip, recently closed a round of seed funding of $2.9 million to grow its virtual reality capabilities. Rizort targets customers in the U.S., UK, and Western Europe traveling to Southeast Asian destinations such as Bali and uses VR with the Oculus headsets to showcase the available resorts, including sleeping, dining, and spa accommodations. The company also uses artificial intelligence to offer personalized recommendations. In addition to planning the trip in advance, Rizort provides a concierge app to manage the experience while it’s happening.


Intel’s latest foray into virtual reality offered senior citizens the travel experiences they had dreamed about but weren’t able to have. Coordinated by Intel’s PR agency Burson-Marsteller in collaboration with online platform Razões para Acreditar (Reasons to Believe), the project showed the possibility for benefitting the health and welfare of people through VR. Residents of a nursing home in Brazil explored Spain, Italy, and Israel through their headsets, sharing their experiences on camera. Part of the overall project “Technology and Life,” the use of VR in treating autism and helping with visual and motor abilities will also be explored.