Facial recognition tech is utilized in consumer software and devices

Facial recognition technology is expanding beyond the public sector, used for tasks such as ordering at a restaurant and going through airport security, into the personal homes of modern consumers. Facial ID is being utilized in smart doorbells and anti-hacking software to help users stay secure.


Smart glasses aren’t the only tech helping consumers see the world around them. Hanwha Techwin America launched the Wisenet-SmartCam D1, a doorbell with facial recognition retailing for $229.99, to inform residents who’s at their door. Users can identify individuals’ faces to receive mobile phone alerts when they arrive, and if a guest has not been identified, users will also receive an alert that the Wisenet doesn’t recognize the person ringing the bell. As an additional level of security the Wisenet sends a notification when the doorbell registers abnormal sounds such as sirens, screaming, or breaking glass.  


Nest has expanded its product line to include many smart home devices, including thermostats, alarms, and doorbells, helping to give young consumers the control they desire. Hello, the company’s latest video-enabled smart doorbell, uses facial recognition to send alerts about who is entering and exiting the home so users don’t need to review the device’s 24/7 video monitoring feature to detect intruders. Hello also offers two-way communication to speak to visitors or send them a pre-recorded message. Using a Nest-approved electrician to install the doorbell, which is recommended, adds an additional $100 onto the $229 price.


More than one-third of global youth are concerned about their privacy and security online, and along with the advent of facial recognition for security purposes comes companies helping to prevent security breaches using this technology. Tel Aviv startup D-ID, which recently raised $4 million in seed funding, is creating software that prevents hackers from replicating someone’s image to break into devices or accounts that use facial ID as a password. D-ID claims to distort photographed faces in ways undetectable to the human eye but that which render them unrecognizable by algorithms. Though the tech isn’t yet available to consumers, the company offers online demos to those interested.