Facial recognition technology is used in interesting ways

Facial recognition and biometric technology is being used in everything from cell phones to fast food kiosks and doorbells to airports. As it becomes more mainstream, its uses are extending into the arts, animal healthcare, and targeted advertising.


Only 21% of Gen Zs are afraid of how technology is evolving, but the “Face Values” installation on display at the London Design Biennale is intended to feel slightly unsettling. Curated by the Cooper Hewitt, Smithsonian Design Museum in NYC, viewers sit in one of two chairs directed at cameras equipped with facial recognition technology, which then offers assessments of happiness and age. The results aren’t intended to be accurate, but to make visitors think about the possibility of technology turning our human attributes into data sets.


Chinese mega-company Alibaba is using artificial intelligence in more than just its fashion retail offerings; it is using A.I.-powered facial and voice recognition systems to try to keep pigs healthy. China is the world’s largest pork producer, but swine flu is causing a decrease in their supply. Alibaba and other tech companies have created A.I. systems that use facial and voice recognition to monitor pig health and provide info for them to act accordingly. However, such systems are being criticized for their inflated costs.


Cassandra Daily has often highlighted in the past year that young consumers are seeking personalized products and services. Taxis in Japan are catering to this preference by using facial recognition to tailor on-screen advertising to individual passengers. The backseat tablet uses facial recognition to estimate age, gender, and other characteristics to attempt to show the most relevant advertisements to riders. Only the data points are sent to owner DeNA Co Ltd, the video footage is reportedly deleted immediately.

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