New digital platforms enhance the social shopping experience
The rise of social media shopping has transformed the retail landscape, presenting a whole new whitespace for brands to reach their consumers. The following platforms integrate aspects of social media into their digital shopping experiences—a move that is likely to resonate with today’s digital-first youth.
Dote is an app-based marketplace where users can purchase discounted clothing from some of their favorite brands. The mobile shopping platform is expanding its offerings with the launch of a new live social shopping experience called Shopping Party. Through Shopping Party, users can tune in to live streams hosted by Dote influencers and learn about products from people they trust. The experience is meant to mimic the social aspect of in-person shopping and bridge the gap between the digital and IRL retail experience. Since Shopping Party takes place within the mobile marketplace, users can seamlessly purchase items that they view via an influencer’s live stream.
Chelfie is a social shopping platform that allows users to socialize their purchases and shop different looks via their social feeds. Users can upload their outfits to Chelfie to receive live feedback from their friends or influencers on the app. Chelfie also makes the images shoppable through the app, effectively turning social interactions into opportunities to shop. The company not only benefits from in-app purchases but also the user data it collects. Chelfie partners with retailers to deliver data on their customers and provide predictive analytics that inform retailers' strategies.
The founders of Verishop aim to inject joy back into the shopping experience, especially when it comes to shopping online. The new online retail platform features curated collections of clothing for men and women, as well as home goods and beauty products, and mimics the look and feel of the modern mall or department store. The site includes a Tastemakers section wherein seven social media influencers have curated collections based on their unique style and areas of expertise. Additionally, Verishop offers free two-day shipping on any purchase and free returns, which are two important factors that help increase loyalty among young consumers who prize convenience.