Next-gen skincare brands leverage data and A.I. to get personal

As the beauty industry is projected to be valued at $180 billion by 2024, more and more entrepreneurs are launching beauty & grooming initiatives to meet growing market demand. The following brands are ushering in next-gen skincare by leveraging data and A.I. to offer niche, customizable skincare solutions for beauty-conscious consumers, who demonstrate a growing desire for personalized products.


MIT-born skincare startup Atolla takes customized skincare to the next level by offering monthly subscription serums that are formulated with the help of A.I. technology. New users sign up to receive the brand’s Skin Health Kit in the mail before answering a series of questions regarding skin type and lifestyle online. Then, using special paper sensors from the kit, users test their skin’s pH, moisture, and oil levels, take a photo of the sensors, and upload it so Atolla's platform can incorporate the user’s personal data. Atolla then sends the user a personalized serum and updates the serum's formula as needed on a monthly basis. This process takes the guesswork and emotion out of skincare by using personalized skin data to create a unique formula for each customer.


Knowing that women are frustrated with mass market formulas, SkinKraft breaks the old cycle of experimentation and disappointment with next-gen technology. The Indian beauty startup, which is on a mission to provide Indian women with personalized skin care products, uses the power of data to create products that best fit this cohort’s unique skincare needs. SkinKraft takes a holistic approach to beauty and grooming, directing consumers to complete a questionnaire that delineates current skin requirements and future skin goals. From there, SkinKraft assigns users a SkinID™ and recommends a unique three-step system, including a cleanser, a moisturizer, and a skin-issue-specific product.


Inspired by her own frustration with personal skincare issues, Afsana Akhte founded SkinIQ, an A.I.-powered platform that empowers users to self-manage their skincare. The platform, which is in beta testing but plans to launch later this year, uses A.I. to analyze users’ selfies and in turn give users recommendations for over-the-counter products and personalized guidance for skincare issues. With unlimited access to self-help skincare guidance, customers can save money on expensive dermatologist appointments and generic skin products. SkinIQ was developed to specifically resolve problems with acne, but hopes to expand its offerings to treat eczema, psoriasis, melanoma, and more.