RUNNING ON “E”
To keep up with Tesla, auto giants debut electric vehicles
As reported in Cassandra’s Innovation Outlook, modern youth are highly enthusiastic about innovations in travel and transportation, not merely for novelty’s sake but because they reflect their values of accessibility, efficiency, and sustainability. Recently, the following auto brands are driving innovation (pun intended) within these verticals by entering the emerging EV (electric vehicle) market, competing with established brands like Tesla and furthering the development of EV technology.
Earlier this month, Porsche publicly unveiled its first fully-electric sports car, the Porsche Taycan, which is already forecast to shake Tesla's tight grip on the luxury electric car market when it is released later this year. The Taycan features all-wheel drive capability, 670 horsepower, and a 2.5-second overboost period, which accelerates the car to 60mph in 3 seconds flat. The Porsche Taycan also boasts a state-of-the-art infotainment system, complete with real-time traffic navigation and voice commands, as well as glass roof that offers 100% UV protection and sustainable cabin trim material options.
Just this month, Volkswagen revealed its ID.3 EV at the 2019 Frankfurt Motor Show, where it was promoted as the first budget-friendly long-range electric vehicle amidst Volkswagen’s larger EV collection. The ID.3’s base model is priced at about $33,180, making it one of the least expensive electric vehicles on the market, and will be released in Europe in 2020. The ID.3 will charge up to 50kW with a 205 mile driving range and, with additional costs, can be upgraded with advanced components. The ID.3 also touts a spacious cabin, sizeable storage, and high tech features, including a 10 inch touchscreen dashboard and an “augmented reality” display that projects information onto the vehicle’s windshield.
Iconic American auto brand Ford has announced plans to make an all-electric version of the brand’s best-selling F-150 pickup truck, as well as a hybrid version of the F-150, fully building out the beloved Ford F-Series. The auto giant has indicated that the battery-electric F-150 could arrive in 2021, and while this seems far away, anticipation is already building. Technical details are still under wraps at this early stage, but Ford did release a video of a preproduction prototype towing a load that adds up to over 1 million pounds, showing that going electric won’t mean sacrificing the F-150’s powerful capabilities.