WE(AR) IT THROUGH THE PHONE
AR tech allows consumers to try items on via their smartphones
Tech-based commerce is getting an exciting upgrade with the help of augmented reality, or AR. Recently, brands are adding AR options to their mobile shopping apps to give consumers the opportunity to “try on” products via their smartphones. This new innovation aligns nicely with what young consumers expect from the retail industry: thoughtfully-integrated tech that seamlessly combines the online and offline shopping experience.
Online prescription glasses retailer Warby Parker has made picking out the right frames even easier with its new iOS app, which uses both AR and Apple’s Face ID to give users the chance to virtually “try on” the brand’s glasses via a live 3D preview. The app offers an incredibly realistic rendering of what customers look like with a range of frames and presents an evolution of a previous app update Warby Parker introduced back in 2017, where the app recommended frames based on Apple’s 3D face map capability. Since the app relies on newer Apple technology, it’s only available for the iPhone X, XR, and XS phones.
JCPenney’s newest mobile ad campaign for the retailer’s Modern Bride collection uses AR technology to let brides virtually try on engagement rings. Users simply take a picture of their hand and can then test a multiple ring offerings to determine their perfect style. In addition to this AR-powered feature, JCPenney also created a quiz for brides to discover their wedding personality. Upon completion of this quiz, users receive suggested engagement ring styles based on the outcome. This AR ring try-on campaign can be accessed through ads placed on Verizon Media properties, including HuffPost Life and Yahoo Sports.
Sneakerheads everywhere will want to download the GOAT app to see what the rarest kicks look like on their feet with app’s new virtual Try-On feature. This AR-powered feature lets users point their smartphone camera at their feet and see GOAT’s sneakers virtually appear on them, giving users a sense of what some seriously dope sneakers look like once they’re on. Those who are curious about how they would look rocking exclusive Air Jordans or rare Air Force 1s need look no further than down—through their phone.