THE NEXT NETWORKS
Learn about new social media platforms for today’s hyper-connected consumers
Modern youth, who have grown up alongside the expansion of the Internet and the birth of social media, value their digital personas and the opportunity to share their lives through the platforms they love. These new names in the game are hoping to attract users through their respective takes on social media—whether that be fueling creativity or providing privacy.
This year, the co-founder of the once-beloved video-sharing app Vine launched a reboot called Byte, which gives users the ability to shoot and share six-second videos. While the app lacks the editing capabilities and augmented reality filters of TikTok and Instagram, Byte hopes to attract creators who liked the condensed content of Vine and who want to get paid for their content. Byte hopes to differentiate itself from its competitors with an early focus on content monetization via a pilot partner program that would reward the app’s rising stars.
While social media platforms are great for sharing one’s life, a downside is that IRL friends get lumped in with everyone else you’re following—from popular influencers to complete strangers. To mitigate this predicament, ex-Facebook employees wanted to create a social network just for family and friends. They launched the Cocoon app, which is designed like a Slack channel where you can invite members to different threads and share texts, photos, and location updates. Unlike other social networking platforms where anyone can request a follow or comment on a photo, Cocoon channels are only accessible by its members. The app’s ultimate goal is to provide support for one’s closest relationships.
Jimmy Wales, co-founder of Wikipedia, launched a social networking site to combat clickbait and fake news. WT.Social lets users share articles and discuss them in a comment section, creating niche communities around a range of topics—from politics to beekeeping. Like Wikipedia, everything on the networking platform is editable, which Wales hopes will encourage good behavior and quality content (because if a user is commenting something nasty or offensive, someone else can simply delete it). Unlike Facebook, which runs on advertising, WT. Social relies on donations from a subset of its users who are willing to pay for unbiased, meaningful content.