MAKE IT WORK(OUT)
At-home fitness initiatives step up as consumers increasingly shelter at home
At the time of this publication, citizens across the United States (and, indeed, the entire globe) are increasingly being asked or ordered to shelter at home to help prevent the rapid spread of Covid-19. As consumers hunker down to protect vulnerable and high-risk populations from exposure this virus, brands are launching or touting at-home fitness platforms to cater to those who wish to continue their workouts, which can help bolster mental as well as physical health during this unprecedented situation.
ACTIVE BY POPSUGAR
PopSugar reportedly fast-tracked the release of Active by PopSugar, the media brand’s new streaming fitness platform, to make this resource available to consumers as many began transitioning to “sheltering in place” to mitigate the rapid spread of Covid-19 just over the last week. Now, users can stream over 500 workouts—spanning from boxing to sculpting to strength training—from multiple devices, as well as download workouts to use offline when they need to free up internet bandwidth. All workouts require minimal to no equipment and are under 45 minutes, making it easier than ever for consumers to commit to at-home exercise in lieu of going to a gym or traditional class.
Equinox gym members and those who have purchased Soul Cycle’s new at-home bike can now stream their favorite workouts at home, courtesy of Equinox Media’s new streaming fitness platform Variis. The timing of Variis’ launch has unintentionally coincided with the closure of gyms and fitness studios in NYC, allowing members of the luxury gym (whose parent company Equinox Group owns both Equinox gyms and Soul Cycle) to continue receiving “the best brands in fitness,” now on-demand. Variis offers highly-produced videos for HIIT, stretching, and guided running, all ranging from a few minutes to an hour in length.
Alo Moves—a streaming fitness platform from beloved yogi brand Alo Yoga—offers users over 3000 workout classes grouped under the pillars of yoga, mindfulness, fitness, and individual ‘skills,’ holistically bundling workouts and wellness. Users can purchase unlimited access to the platform for just $20 a month or $199 for one year, but in light of the Covid-19 pandemic the brand is providing access to a selection of free, full-length classes on its YouTube channel so that everyone, regardless of financial situation, has the ability to prioritize fitness from the comfort of their home during this trying time.