Brands are hosting virtual proms, graduations, and even weddings
As governments urge citizens to take social distancing seriously, today’s Gen Zs and Millennials are seeing major milestone events such as their prom, graduation, or a wedding postponed indefinitely, if not outright cancelled completely. As young people today are experiencing a collective lack of closure as well as a profound sense of loss for their missed milestones, brands are stepping up and helping youth retain a very real sense of celebration by helping to host these milestone events virtually.
On May 16th, Teen Vogue is hosting a virtual prom via Zoom for the graduating class of 2020. The Teen Vogue Virtual Prom event will feature DJ sets, celebrity appearances, interactive choreography, and unique backdrops so that participants can share screenshots of the event on their social media sites. Before the event itself, Teen Vogue’s Virtual Prom Committee is releasing plenty of content designed to help prom-goers prep (think makeup tutorials, styling tips, and dance classes) via its Virtual Prom newsletter, social channels, and website.
To help Gen Zs still celebrate their upcoming college graduation ceremonies—despite how most have been outright cancelled due to the novel coronavirus shutdown—Anheuser-Busch beer brand Natural Light is hosting a virtual commencement ceremony on Natural Light’s Facebook page at 7 PM ET on May 14th. Celebrities such as Mark Cuban and Jane Lynch will speak at the event, which will be hosted by actress and activist Amanda Cerny. Young people don’t want to forgo the ritual behind their lost milestones; as they migrate their celebrations to digital platforms instead, brands such as Natural Light are helping these young consumers make digital events just as memorable as the in-person ones they’re replacing.
Online wedding planner Wedfuly teamed up with Zoom to offer couples the option to have a virtual wedding rather than postpone their in-person ceremonies. Wedfuly wants to ensure that customers will still have an authentic, meaningful experience, even as the ceremony is conducted online. The team handles the timeline, logistics, and general support needed to pull off a wedding on Zoom, relieving a great deal of stress for brides and grooms who are already feeling the external stress of this unprecedented time.