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PUTTING THE ‘FUN’ IN FUNDRAISING

Check out these cause-driven and highly-exclusive virtual events

For better or for worse, the internet is the place to be these days. While we sit behind our screens for work, school, and socializing, the format for charitable events is also evolving into virtual video-based fundraising. These exclusive events, hosted at home and anchored by celebrities, are rarely advertised publicly, and participation comes with quite a hefty price tag. Read on to learn about how these online events are leveraging big names to raise millions for charity across entertainment, sports, and politics.

QUARANTUNES

Father-daughter duo Richard and Demi Weitz are the brains behind Quarantunes, the majorly successful charitable concert series. What began as an intimate, online birthday party for Demi has since morphed into a virtual event series that has featured over 150 A-list artists and raised $5 million in donations for charitable causes during the pandemic. The invite-only Zoom shows have featured performers like John Legend, Josh Groban, and even the original Broadway cast of Hamilton, while the audience itself is filled with Hollywood celebs and CEOs. The funds raised go to organizations such as Big Brothers Big Sisters of Greater Los Angeles, and Richard and Demi also aim to spotlight and support BLM and the LGBTQ community.

CAMPAIGN FUNDRAISING VIA ZOOM

A Zoom event just raised over $4 million for presumptive Democratic presidential candidate Joe Biden in what may have been the most successful fundraiser of his entire campaign. Hosted by just a small group of elite Silicon Valley donors and billionaires, the event covered the topic of climate policy and allowed for a two-question Q&A with Mr. Biden. As the minimum entry cost was $100,000 per attendee, this event was as exclusive as it gets. Those who donated top dollar even earned a virtual photo-op with Mr. Biden. (Talk about a spendy screenshot!) We predict more digital fundraising events to come as the 2020 presidential election approaches.

CHARITABLE CAMEO APPEARANCES

Chicago Cubs baseball player Jason Kipnis is using video chat for a good cause. He joined the Cameo app, a social platform where celebrities and influencers can give customized shoutouts to fans in exchange for a fee, to raise funds for coronavirus relief and to support healthcare heroes fighting the virus on the front lines. With a bit of time off from the field earlier this spring, he’s put his newfound onscreen fame to good use.