These ventures, founded by women of color, are pioneering a new era of female-focused healthcare

We're spotlighting innovative femcare-focused and Black and Latinx women-led businesses that are disrupting antiquated approaches to female health. Read on to learn about these incredible ventures, which are tackling taboos, toxic products, testing inequities, and discrimination within the healthcare and femcare industries.


L.A.-based Loom is leading the way in femtech. The company, which has already raised a $3 million seed round from investors, is a comprehensive educational platform for women and nonbinary people regarding sexual and reproductive health. After becoming a doula herself, co-founder Erica Chidi Cohen started the venture after seeing a white space in the arena of reproductive justice, and she sought to help provide key information to underrepresented groups. The business hosts a range of educational events and programs on women’s health issues, and even offers classes for LGBTQIA+ parents-to-be. Originally a brick-and-mortar-based business, Loom has since pivoted its plans due to the pandemic, and aims to build out its digital platform and online community throughout Fall 2020.


Bloomi is taking on taboos and toxic products that seem to abound in the traditional feminine hygiene industry. The company, founded by Latina sexologist Rebecca Story, offers an online marketplace that sells clean intimate care products such as pads, panties, moisturizers, and sex toys. Story hopes Bloomi can normalize the conversations around sexual health and wellness and encourage women—and especially women of color—to “embrace their sexuality and make informed decisions for their bodies.” The company is seeking progressive (and preferably female) investors who ultimately believe in Bloomi’s message: that sexual wellness and clean products are a public health issue worth pursuing.


Dr. Regina Hampton and Jasmine Jones co-founded Cherry Blossom Intimates, a medical facility and lingerie boutique that provides breast cancer survivors with size-inclusive intimates and breast prosthetics. After witnessing her grandmother’s battle with breast cancer and the subsequent difficulty of shopping for post-surgical products, Jones wanted to improve the experience for women going through similar health struggles. She partnered with Dr. Hampton, a leading breast cancer surgeon, on the creative concept. Cherry Blossom Intimates utilizes 3D printing technology to create customized breast prosthetics for consumers, and with over 200 sizes of intimates available in a variety of shades, Jones hopes that “all women [can] shop together regardless of their bra size or their breast cancer stage.”