THE CASSANDRA DAILY PODCAST 1/27-1/31
Next-Gen Wellness Shots & Brands Getting Creative On TikTok — With a Special Guest Star!
On this week’s episode of The Cassandra Daily Podcast our host Nina Rupp is joined by Will Reedy, the co-founder of Rooted Shots. They chat about Rooted Shot's unique new offering, which we covered in Wednesday's roundup of next-gen wellness shots. Nina also recaps brands seeding social challenges to consumers via TikTok in order to raise organic, delight-driven brand awareness. For more information on this week's additional topics, visit the Daily homepage.