Millennials and teens tune into audio-based apps

Social audio apps are the new trending hubs, giving users more opportunities to consume content through listening as they go about their day. As podcasts continue to boom in popularity, many apps that favor audio-based engagement are popping up, and existing social platforms are racing to add additional audio functionality. Check out these new audio apps, which are taking center stage as consumers continue to search for content that is both intimate and highly-niche to keep them company during the pandemic.


Clubhouse is the new kid on the block in Silicon Valley, and thanks to Tesla CEO Elon Musk, it’s skyrocketing to the top of everyone’s must-have app list. The app is an audio-based social platform allows users to listen in on live conversations between hosts and participate as guests, as well as create their own "rooms" for others to join. Clubhouse can best be described as the “chat room” of yesteryear reimagined: each room features a live conversation discussing different topics such as space travel and AI. Clubhouse has seen major growth since it launched in 2020, reportedly netting over 8 million downloads and a $1 billion valuation.


Agora allows developers to embed voice and video into any application, on any kind of device, to help create real-time, engaging interactions. The platform works on video and voice calls, live interactive audio and video streaming, with messaging, recording and analytics as additional functions. While not confirmed by Agora directly, it’s been widely speculated that their audio streaming technology is used by trending app Clubhouse, sending Agora stocks spiking in recent weeks.


Apple’s personal health subscription service Fitness+ recently released a new feature called “Time to Walk.” Described as an “inspiring new audio walking experience,” Apple Watch wearers can get their steps in while listening to carefully curated content, encouraging walks to feel more like entertainment than exercise. Each episode is 25-40 minutes and features photos, music, and personal stories from influential figures such as Dolly Parton, Draymond Green, Shawn Mendes, and Uzo Aduba. This feature is also available for Apple users who use wheelchairs as part of the “Time to Push” option.