Daily

IN (STREET) STYLE

Streetwear to watch

Streetwear has solidified its position in the fashion industry and broader society at large. From fast food collabs to the auto industry collections, streetwear is literally everywhere. Defined by genderless, nostalgic, and casual designs, today’s culture of style indicates the important values that Gen Z and Millennials possess. Read below to learn about three new streetwear brands that are worth getting in on early.

SECRET PROJECT

Cult fashion favorite Vetements is said to be launching a new brand in just a few days, as teased in their latest YouTube video. Named “Secret Project,” their new collection will be “replacing fashion’s traditional conglomerate structure,” according to CEO Guram Gvasalia. This brand is part of a larger shift into initiatives by the Gvasalia Family Foundation, including an “experimental laboratory” serving as an incubator for young talent. Gvasalia said to Vogue, “We’re giving chances to talents of all ages to be free and to create brands… We are mentoring these people, giving technical development and production management, and doing the whole production management. We’re giving financial, supply chain, and distribution support.”

NING

NING is brand new on the luxury streetwear scene. Founded by Ning Yuan, the eponymous brand captures the “opulence of Chinese youth culture," blending both the traditional and modern-day expressions of Chinese communities. Their hoodies, jackets, and t-shirts are printed with bold graphics and text, along with retro references from ‘90s films–styles that are sure to stand out on the street and resonate with Gen Z and Millennials.

FINE

Introducing FINE: “streetwear with a purpose.” Designed by women and BIPOC, the brand is a new type of altruistic apparel that collaborates “with groups putting in the work to create change in their communities.” All profits are put back into the cause-based organizations themselves or towards financing future collabs. FINE recently partnered with PDX Black Excellence, a community and cultural movement that stands up for Portland’s Black residents. A fashion brand built on social justice and ethically made? We want in.