THE NOT SO BABY FOOD
Minimalist and modern meals for kids
Today’s baby food is so next-level that even some adults want in. Nutritious, stylish, sustainably packaged, and plant-based, these baby food brands align with many of mainstream culture’s culinary trends. With the global baby food market projected to reach $96.3 billion by 2027, driven by rising rates of urban lifestyles and women working full-time, it’s clear that this category is ripe for innovation. Candy may be easy to take from a baby, but read below to learn about three brands that babies won’t want to give up.
ByHeart is innovating around “next generation baby nutrition.” The New York City based brand, which just raised $90 million in funding, is the creator of a new infant formula–already recognized as a “category disruptor.” From “farm to formula,” their product was developed with world-class doctors, pediatric researchers, formula experts, and passionate parents. Featuring natural, nutritious ingredients backed by science and data, the product is currently being consumer tested in a large clinical trial and is expected to be released later this year. In June 2021, the brand launched Cluster, a digital destination for parents and experts to discuss feeding from pregnancy to early childhood.
Square Baby aims to give babes “the best possible start.” Founded by two Moms, who also happen to be a registered dietician and a certified genetic counselor, the science-based nutrition system offers customized meal plans that encourage “balanced nutrition, palate development, and food allergy prevention.” Consumers customize their meal service for babies and toddlers, selecting options based on baby’s age, dietary requirements, animal protein sources, texture, and have two-weeks worth of meals delivered straight to their door with no shipping costs. From apple curry chicken to coconut shrimp fried rice, these meals are flavorful while fulfilling key nutrition requirements. Square Baby hopes to create a new industry standard of “veggie-forward” meals and “inspire healthy eaters for life.”
Mamamade is “ready to cater to the new generation of parents.” The London-based company, which saw explosive growth–a 300% increase in food orders in 2020–is for parents who are seeking convenience without sacrificing quality ingredients for their baby. The meal and snack subscription service, designed for each stage of baby development, features 100% organic, plant-based ingredients, and meals free from key allergens. All recipes are designed by a child nutritionist and “handcrafted by a Masterchef,” including fan favorites such as lentil veggie bites and banana oat pancakes. The brand also has an online community where parents can connect with experts and each other to discuss parenting topics.