THE NEW SOCIAL SCENE
Social apps teens are building and using
This week’s Facebook outage has highlighted just how essential social media is as a form of communication and connection for not only young people, but everyone. With social media’s various negative side effects becoming increasingly clear, some young entrepreneurs are innovating–and hopefully, improving–what social media can look like today. Several new platforms are making their way into the social scene to meet evolving consumer demands and desires when it comes to connecting online. Read below to learn about three emerging and exciting social platforms that might just become our next vital lines of communication.
Not to age anyone, but vintage social media platforms have arrived. SpaceHey is the 2021 version of MySpace, complete with color, design, and features reminiscent of the once popular platform. Interestingly, it was created by an 18-year-old German student, who goes by the name of ‘An’ (he’s instantly friends with each and every user–just as the infamous MySpace Tom was). An explained his inspiration for creating the site, “I was always really interested in the ‘old days’ of the internet–I really like the feel of ‘old’ websites… I came to the conclusion that you can’t find something like this kind of social site nowadays anymore.” SpaceHey’s 140K users can customize their own profile page, make status updates, write a blog, and more. Millennials, a key user-base of MySpace, are sure to get a kick out of theis “retro social” site.
This new app is the talk of the town–literally. Jeti, founded by Gen Z Torrey Leonard, is a location-based social media app allowing users to post about anything and everything happening in their area–just within 6 to 12 miles. It’s becoming popular on some college campuses because users can connect and converse with other students near them based on shared interests, local news, and events. Built as a blend of Twitter and NextDoor, some students are drawn to the Jeti for its “casual” and “comfortable” feel compared to Instagram or other more filtered apps, and for its ability to make the experience of social media more manageable since it’s just about what’s going on in their community.
24-year-old Oliver Kraftman just created an “online oasis away from toxic conversations.” His new app, called Collate, “is a platform for political, cultural and intellectual leaders to have digital letter correspondences with each other and the public, in public.” Users must post a minimum of 100 words, which he hopes will “encourage nuance,” “respect,” and create conversation. The platform will begin as a smaller, more curated community “where you can’t just hide behind soundbites,” Kraftman says. In the future, Collate may opt for a subscription model so that it can be an ad-free platform. Simply put, Collate is taking the “BS” out of online interactions.