What Gen Z thinks about Gen Alpha

Today, we're recapping our Cassandra Sessions: Don't Look Back event as we spotlight the perceptions from both our Global Trendsetters and Visionaries panels regarding the youngest generation: Gen Alpha. Looking through their lens, we can get some perspective on what youth identify as the defining aspects of the generation that comes after them and how their own ideas and values influence it. Read on to find some eye-opening opinions and observations about those born after 2010.


"What we brought to the forefront, they will put it in concrete,” said Annunya, 23. Gen Z, as a generation, has been very self-aware since the beginning. They know the changes they have brought to culture, and how revolutionary their approach to life has been. They recognize that Gen Alpha will not only continue those societal shifts, but will double down on improving the world. They won't have to convince people about gender fluidity or environmental activism; these things will be part of their everyday lives. "I had so much to deconstruct as a white man,” said Gui, 23. “I wonder how it will be for them [to] grow up with access to diversity and representation."


"I teach sixth graders, and one thing I've noticed is that they're really aware of their emotions,” said Sekayi, 24. “They're OK being sad." As offspring of therapy-going Millennials, Alphas are the product of new parenting techniques that foster open communication, genuine child-parent partnership — like gentle parenting — and destigmatization of mental health. As a result, they express their emotions and have the tools to do so in a healthy matter. This keen understanding of mental health at such a young age will be necessary as they grow up on social media. In the words of one of our international Trendsetters, Gui: "I can only imagine what nine-year-old girls see on Instagram, [such as] someone that's three times their age and is skinny and perfect. I just wonder how they're going to deal with unpacking that trauma."


Gen Alpha will not have to struggle through many of the things that troubled previous generations – and that can be a sore point for some. "I don't like Gen Alpa,” said Serraya, 24. “It might be bitterness, but growing up, we had to navigate our identity and figure out what that meant. Now, they don't seem to care about their identities at all, whether it is race or gender, or anything like that." According to our panelists, those who grow up exposed to diversity, inclusion, and empathy won't need to make their identities such a big part of their personalities. It will instead be about what they do and not what they are. Oliver, one of our Visionaries, said: "They will be more creative; they will be more communal thanks to the structures that are already put in place."