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SOCIAL MEDIA’S RESPONSE TO WAR

How apps are reacting to what’s happening in Ukraine

As the world continues to grapple with Russia's invasion of Ukraine, social media platforms have unsurprisingly found themselves front and center. Not only have apps been key in fighting against misinformation – and, in some cases, fighting the war – but they’ve also been a crucial way to raise awareness (on Sunday, for instance, David Beckham made headlines after lending his Instagram account with 71.6 million followers to a Ukrainian doctor in order to highlight the “amazing work Iryna and health workers like her are doing to save lives in Ukraine”). Ahead, a few ways social media platforms are trying to keep their users safe.

META

In mid-March, Russia blocked Facebook and Instagram, and just yesterday, the Russian court declared both platforms “extremist organizations.” According to Meta COO Sheryl Sandberg, Russia's ban was enacted because Facebook refused to stop posting fact-checks on certain posts from the country's state media. This is a blow for the millions of Russians who rely on social media for news and communication – Instagram alone has more than 80 million users in the country – but it is especially acute for those who make a living on social media. And while some Russian influencers have been mocked for their dramatic final videos posted before the ban took place – one said it felt like her life “was being taken away” from her – and while some Russian influencers have been mocked for their overly dramatic final videos posted before the ban took place- especially considering what their Ukrainian counterparts are enduring- the significance of severing the lifeline of social media on citizens during a war can't be overstated.

TIKTOK

TikTok has restricted its use in Russia in response to the country's "fake news" law, which Russia passed in early March. The law threatens prison time for anyone publishing what authorities consider to be false information specifically related to the country’s invasion of Ukraine. "Our highest priority is the safety of our employees and our users," TikTok said in a statement. “We have no choice but to suspend live streaming and new content to our video service in Russia while we review the safety implications of this law." Though the app has attempted to combat misinformation about the war, a trusted anti-misinformation organization said yesterday that TikTok is failing, pointing to extensive findings proving the prevalence of fake news regarding Ukraine and Russia.

SNAPCHAT

To protect its Ukraine users’ safety, Snap has temporarily turned off the Snapchat “heatmap” feature for Ukraine, instead opting to provide a “curated public feed” of snaps submitted by Ukrainians. The Snap Map feature shows exactly how many snaps are being taken and shared in any given location, offering pretty reliable public data on where Snapchat users are concentrated. As Russia continues its invasion into Ukraine, this is obviously not the kind of information that should be accessible to just anyone. Google and Apple, similarly, turned off live traffic information in Ukraine in an effort to keep citizens safe.

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