A rundown on TikTok's influence on interior design

For a generation that is hyper-aware of its aesthetic, the place where they live and spend most of their time (at least for the past two years) needs to ✨just make sense✨ and represent their identity. That's why young consumers devote so much attention to doing it right. With almost 16 billion views on TikTok's #HomeDecor hashtag, it's little surprise that the app is becoming the driving force for Gen Z's interior design inspiration. Today, we're exploring some of the most important home trends racking up views and influencing purchases decisions. Take some notes!


When sourcing products, Gen Z is the most conscious generation. They’re not interested in buying something mass-produced or overly generic; that would be way too boring, not to mention wasteful. But the problem is that unique, sustainable pieces are not necessarily cheap. That's where TikTok creators like Emily Shaw (@emilyrayna) and Annika (@blondesigns) come in. They've built audiences of millions by sharing their DIY, rent-friendly hacks and leaning into the viral trend of repurposing furniture acquired in second-hand stores. This kind of DIY content has even become the basis for accounts like @4Walls, in which Walmart partnered with the agency Kyra Media to create a digital-first home channel.


Move over minimalism; monotone restraint is out, and in its place is a celebration of color, clutter, and self-expression. We’re talking about maximalism. Born from a nostalgic appreciation of the over-the-top Y2K aesthetic — which itself was inspired by ‘80s opulence — maximalism shows us why more is more. This newfound appreciation of objects, trinkets, memorabilia, art, and color serve as the seed of other popular aesthetic trends, such as the nature-inspired #cottagecore (9.3 billion views), its old-timey sibling #grandmillennial (11.3 million views), and the more gloomy Victorian-style #darkacademia (1.9 billion views). This is a rebellion against minimalism, and we're here for it.


Because every trend is a pendulum, the explosion of color that comes with maximalism finds its muted version in Japandi, the Japanese-Scandinavian mix we didn't know we wanted but now desperately need. This zen-like interior design movement is based on natural materials, textures, and ambiance. It is not necessarily a minimalist approach, but a more warm and cozy evolution. The rooms are designed with purpose, and the color palette tends to stay in the neutral spectrum, using plants and handmade pieces to accentuate the space. The most IKEA-friendly of all these trends (which makes sense given its Scandi roots), #Japandi is rising in popularity with 17.6 million TikTok views and counting.

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