The Dreamiest New Wellness Trend

Sleep rituals are very much in vogue at the moment, driven by renewed focus and discourse on the connection between quality sleep and improved mental and physical health. And we know that Gen Z is up for anything that can improve their mental health- from app-tracking sleep cycles to infusing bed linen with lavender sprays, it’s no wonder then that the global sleep-health economy is forecast to be $585B by 2024 - and the travel industry is smartly catching on. Sleep tourism has been growing in popularity, with travelers beginning to discover the idea of going on vacation with the primary goal of getting more sleep. This trend, which has seen interest skyrocketing since the pandemic, is another example of young people pushing back against toxic productivity, even in travel. We suggest you snuggle up and get cozy as we take you on a trip focusing on brands catering to those searching for slumber.


While many hotels brag about their restaurants and amenities, London’s The Cadogan Hotel ensures guests get a good night's sleep thanks to their Sleep Concierge service, which includes a partnership with esteemed Harley Street Hypnotherapist and Sleep Expert Malminder Gill. Gill guides sleep-deprived guests through bespoke sleep hypnotherapy experiences and sleep-inducing meditations recorded by Malminder. The Sleep Concierge also includes a pillow menu with a choice of luxurious pillows to suit guests who might prefer to sleep on their back or side, the option of a weighted blanket, a bedtime tea, and a scented pillow mist to support the best possible night’s sleep.

- Chris, 18, AL (Cassandra Collective)


Head over to Northern Italy for the seven-day Sleep Better retreat, which allows guests to find their rhythm when it comes to sleep. Treatments include sleep analysis, a sleep massage, dolomitic sleep rituals, acupuncture, and sound and quartz classes. Sleep quality is assessed not just by observing the night but also by considering the quality of each person’s day and deeper causes that may hide in the body. The resort also offers comfy beds on each suite balcony, allowing guests to sleep under the Italian night sky.

- Indigo, 24, OH (Cassandra Collective)


In the city that never sleeps, there’s one hotel that ensures a good night's rest. Introduced as an elevated, restorative sleep sanctuary featuring AI-powered beds, guests can fight off jet lag, fall asleep more quickly, and stay asleep longer. The residential-style, one-bedroom suite at New York’s Park Hyatt Hotel is also outfitted with sleep-enhancing amenities such as a Diffuser and signature "Sleep" Essential Oil blend, linens, sleeping masks, and a collection of sleep-related books.