THE MODERN PARENTS ISSUE

Friends and family have never been as intermingled as they are today. Gen Y has always been highly social and team-oriented, and, as they become parents, they’re maintaining the importance of friends in their lives by inviting them to be part of their families.

Get into Parenting In PartnershipParenting In Partnership

Parenting is becoming more communal, with modern moms and dads involving their friend groups in their family lives.

Millennials are overachievers, wanting to do and be everything to everyone. Now that they are moms and dads, however, they are struggling to maintain and balance their many identities and relationships outside of parenthood.

Explore Identity TheftIdentity Theft

Gen Y mothers and fathers face unique challenges in maintaining their pre-parent identities and relationships after having children.

Millennial parents want to share what it’s really like to raise children and are publicly admitting their uncertainties and challenges on social media while still celebrating the joyous moments.

Read Parenting Out Loud

Millennial parents aren’t sheltering their children from the world and its myriad problems; rather, they are taking a proactive approach to teaching them realistically about issues and instilling in them a mission to make a difference for the future of humanity.

Examine PREPAREntingPREPAREnting 21+

Modern moms and dads are raising children with a grown-up understanding of the world and are readying them to make it better.

Millennial men and women alike are more aware of gender inequalities and recognize such as an issue for all genders. As part of their efforts, they are speaking openly with their children about the inequalities that still persist today.

Review Mind the GapMind The Gap

Gen Y parents are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it.

Marketing and entertainment have not kept up with shifts in parenting, with many failing to accurately reflect the more involved role Millennial fathers are assuming—presenting a major opportunity for companies that acknowledge this newfound fatherly pride.

Meet the new Major DadsMajor Dads

Gen Y fathers are choosing to become more involved in parenting than were previous generations of fathers.

Modern lifestyles and demands make it harder for families to have quality time together, but moms and dads are making it a priority and devising new ways to feel connected to their kids.

Check out Family TiesFamily Ties

Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. 

In a bid to reclaim work-life balance, Millennial parents are leaning out of the “Lean In” movement and discovering that, by prioritizing family life, they’re happier people and more effective workers—which has implications for any company that employs Millennial parents or those planning to have children.

Sample Leaning Out to Lean InLeaning Out To Lean In

Young parents are “leaning out” of the Lean In movement and discovering that, by prioritizing family life, they’re happier people and more effective workers.

Counter to the Tiger Mom approach, Gen Y parents are purposefully incorporating unstructured playtime into their children’s schedules in an effort to foster their imaginations and better prepare them for the challenges of the future.

Discover The Freeform MovementThe Freeform Movement

Young parents are purposefully incorporating unstructured playtime into their children’s schedules in an effort to better prepare them for the future. 

Millennial parents are inciting a backlash against the pressure to keep up with the ceaseless stream of childrearing advice, content, and products. Rather than consume it all, they’re taking a simpler, more instinctive approach to raising their kids and are aligning with brands that support this stance.

Delve into The Parent TrapThe Parent Trap

Modern parents are beginning to reject the pressure to consume the abundance of childrearing resources and products, instead embracing a simple, instinctive approach to raising kids.

Parents’ team-oriented approach also applies to their children as they are evolving the role of kids in the family. Moms and dads aren’t able to be the gatekeepers they once were; today, they are taking an advisory role, encouraging their children’s independence and involvement in family decisions.

Look at Parental AdvisoryParental Advisory

Gen Y parents are leveraging their team-oriented nature with their children, thereby redefining the role of children in the family and making purchase decisions as a unit.

Millennial parents are gravitating towards stress-free stores that foster mindfulness and provide a form of immersive entertainment, whether or not they’re shopping with a child in tow.

Peruse Shop RightShop Right

Gen Y parents are seeking seamless shopping experiences that provide a sense of entertainment and delight for parent and child alike.

Friends and family have never been as intermingled as they are today. Gen Y has always been highly social and team-oriented, and, as they become parents, they’re maintaining the importance of friends in their lives by inviting them to be part of their families.

Get into Parenting In PartnershipParenting In Partnership

Parenting is becoming more communal, with modern moms and dads involving their friend groups in their family lives.

Millennials are overachievers, wanting to do and be everything to everyone. Now that they are moms and dads, however, they are struggling to maintain and balance their many identities and relationships outside of parenthood.

Explore Identity TheftIdentity Theft

Gen Y mothers and fathers face unique challenges in maintaining their pre-parent identities and relationships after having children.