About Us

Hi. We’re Cassandra.

We are cultural strategists and business intelligence experts that anticipate consumer-driven market shifts by understanding trendsetting young people. Our work anticipates these shifts so companies are primed for what’s happening now and next, and prepare brands for the future. 

For nearly 20 years (before “Millennials” became a buzzword), Cassandra has worked with brands to tap into young consumer mindsets that hold the keys to their future. And now, backed by global research powerhouse ORC, an Engine company, our impact is greater than ever.

We See Tomorrow®

With constantly shifting, ever-evolving, and fracturing attitudes and values of young consumers, simply keeping up is not enough. Adapting to trends as they come leaves companies too focused on now and not what’s next. At Cassandra, we empower our clients to know when change is coming, what it is, how young people are adapting, and what brands should do about it. We believe that to understand youth is to See Tomorrow.

We Know Young People

Our industry-leading methodology helps us understand young consumers during their most influential years so you know what they’ll be expecting today, tomorrow, and for years to come. We see young people’s stories as they’re being written, giving you a much-needed spoiler alert (the good kind).

We Sense Culture

Think of us as cultural anthropologists with a healthy obsession for data. Our ability to predict and identify these transformations across verticals keeps our clients thriving, growing, and always evolving ahead of cultural shifts.

We Anticipate Industry Shifts

We understand that unmatched foresight uncovers new opportunities and keeps brands at the cusp of innovation. Through our scientific approach, we analyze young consumers and trendsetters to quantify where change is actually happening in the marketplace.

We Unlock Opportunity

We’ve been delivering unparalleled insights, strategies, and business intelligence solutions to clients across departments including consumer insights, research and development, innovation, corporate social responsibility, business development, marketing, human resources, C-Suite Executives and more. 
 
Prepare for what’s next and See Tomorrow® with Cassandra.

Our Team

  • Alina Díaz

    SVP, Global Brand Lead

    Business Innovator

  • Davianne Harris

    Senior Director, Brand Strategy

    Brand Curator

  • Melanie Shreffler

    Senior Director, Insights

    Insights Guru

  • Michael Corti

    Associate Director, Business Development

    Problem Solver

  • Meredith Kaufman

    Director, Product & Production

    Dream Weaver

  • Rachel Saunders

    Director, Insights & Strategy / Editor in Chief, Cassandra Daily

    Futurist

  • Shirley Chang

    Designer, Product & Production

    Visual Thinker

  • Katy Hall

    Senior Manager, Insights & Research

    Datanator

  • Emily Anatole

    Associate Director, Insights

    Trend Spotter

  • Cameron Farrior

    Associate Designer, Product & Production

    Visual Vanguard

  • Oscar Bruce

    Manager, Insights & Strategy

    Community Builder

  • Meredith Hirt

    Senior Writer, Insights

    Wordsmith