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In The Press
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COVID-19 Is Affecting Every Generation Differently
Your level of concern (and what you are concerned about) regarding coronavirus has a lot to do with what generation you’re from Cassandra provides commentary to Forbes on Millennials and Gen Z.
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CASSANDRA: LIFE INTERRUPTED COVID-19
COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this.
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CASSANDRA’S “LIFE INTERRUPTED” REPORT
Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, announced today the release of Life Interrupted: A Cassandra Special Edition, a bi-weekly report providing insights into how Covid-19 will impact Gen Zs and Millennials, including their values, behaviors, and how the culture will move forward and evolve.
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How the Internet has Shaped Today's Culture
The Internet has been a dominant force in shaping contemporary culture and has contributed to an acceleration of cultural exchange globally. Nowhere is this more pronounced than in today’s youth market. As youth strategists, Cassandra was recently invited to join the Economist Intelligence Unit (EIU) Digital Economy podcast to share our views on the global spread of ideas and culture.
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Generations Y and Z Enter New Era of Shopping as a Live Event
Cassandra released its latest research on youth aged 14 to 34, focusing on retail trends. As generations Y and Z enter new era of shopping as a live event, brands need to step up their innovation game without gimmicks.
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Socializing Your Shopping Experience
Cassandra was interviewed by James Cook of JLL to chat about the Future of Retail and how brands like Toms, Sweaty Betty, Arket, and our friends over at Coca-Cola are redefining the shopper experience. “42% of people say they wish stores and malls had places where they could just… chill” -@alinadiaz, Global Head of Cassandra. Check out the podcast and learn about how young people are seeking more of a social/co-working feature to be including in their shopping experiences.
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New Study by Whistle Sports Reveals Gen Z Males are Upending Sports Traditions
As leaders within sports media and entertainment, our client Whistle Sports has their finger on the pulse of this culture. We partnered to launch a Thought Leadership report that details how Gen Zs are redefining and consuming sports.
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Meet the 9-Year-Old Telling You What to Wear
Our Senior Insights Writer spoke to The Wall Street Journal about how brands like Nike are tapping ever-young influencers to reach the diverse, digitally savvy Gen Z audience.
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In Fashion and Beauty Ads, Less Skin and More Empowerment
Our Insights and Strategy Director spoke to The Wall Street Journal on gender equality and a move from sexualization to self-care in fashion and beauty ads.
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How Will Gen Z Invest? Not Like Their Millennial Cousins
Harvest quotes insights Cassandra shared with The Telegraph on Gen Zs and finances.
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Big banks struggling to cater for clued up Generation Z’s needs
Telegraph features our findings on the rise of cryptocurrency trading among Gen Z and the struggle traditional financial institutions face when attempting to appeal to younger generations
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Are You a Bad Parent If You Rely On Parenting Tech?
Our Insights & Strategy Director talks the future of parenting tech in The Wall Street Journal
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Shiseido collaborates with Japanese high schoolers for new product line
Cassandra’s own Rachel Saunders explains why it’s a smart move for brands like Shiseido to partner with Gen Zs
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Amazon’s HQ2 Shortlist: The Contenders With a Fashion Edge
Cassandra’s Insight gurus weigh in on contenders for Amazon’s new headquarters from a fashion perspective
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Abercrombie and Fitch might actually be pulling off its comeback
Glossy features Cassandra insights about young consumers’ shopping habits
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Would You Pay $95 to Rent Ann Taylor? The company wants to be the Rent the Runway of the mall.
Racked features Cassandra’s findings on the growing market for clothing rental companies
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Rent the Runway wants to replace your everyday wardrobe with its $89 monthly plan
Cassandra’s Insights & Strategy Director Rachel Saunders discusses the popularity of rental services for apparel
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This 35-year-old made $100,000 reselling clothes and no longer needs to work
CNBC features data from Cassandra’s SHOP report about the booming resale business
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Condé Nast bets on millennials’ digital engagement preference
Luxury Daily taps Cassandra’s own Rachel Saunders to weigh in on Conde Nast’s expansion into digital content
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For many insomniacs, turns out the solution may be a sorta good bedtime story
Cassandra’s resident trendspotter Emily Anatole explains why sleep-enhancing products and services are the next big business
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Ads Are Shifting From Aspirational to Honest in Their Portrayal of Parenting
Insights from Cassandra’s Modern Parents report reveal why brands need to update their portrayals of parents in marketing
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YouTube is making a play for Nickelodeon's lunch money
Business Insider highlights findings from Cassandra’s report, The Gen Z Effect, about the rising popularity of YouTube Kids and what this means for advertisers
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Why celebrity makeup artists have become a new influencer class
Research from Cassandra’s report The Entertainers illustrates why makeup artists are the new celebrities
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Beauty publishers are widening their scope to focus on inclusivity
Cassandra insights address why it’s critical for beauty brands to prioritize inclusivity
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Drawing cat whiskers on Comey. Viewers voting on a telenovela plot. How Super Deluxe is shaping the future of TV
How is Super Deluxe changing TV? Cassandra tells all based on findings from our report The Entertainers
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Fashion and beauty brands are teaming with AwesomenessTV to reach Gen Z
Cassandra’s Associate Insights Director Emily Anatole explains why brands can benefit from partnering with AwesomenessTV
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How Lingerie Startup Lively Is Using IRL Events To Boost Customer Loyalty
Cassandra’s own Emily Anatole tells Glossy why young consumers want in real life engagement with brands, despite the convenience of online shopping.
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SXSW: The New Rules of TV Marketing in Binge-Watching World
AdAge features highlights from a SXSW panel with Cassandra’s Senior Director of Insights Melanie Shreffler about how entertainment must evolve to reach modern young consumers.