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In The Press
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More Than Just Cheating: Here Are 3 AI Tools To Help Make Learning Easier
Cassandra, a research entity at technology and data company Big Village that delves into trends for millennials, Gen Z, and Gen Alphas, calls AI writing tools like ChatGPT, Google Bard, and Bing, "study companions" or homework helpers. According to the newsletter, Cassandra Daily, these digital assistants are being widely used by today's students. A recent study found that 89% of a sampling of 1,000 college students are using some form of AI to complete their assignments.
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What luxury means for US Gen Zs in a changing world
Explores US Gen Z’s changing relationship with luxury goods and how marketers can adjust their positioning to sell to this generation.
As the meaning of the American Dream adapts to twenty-first century realities, Gen Z’s attitude towards high-status items is departing from that of their predecessors.
Gen Z is a values-oriented, pragmatic and gritty cohort, and their luxury purchases reflect this by being durable, practical and conscientious.
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Gen Alpha’s mental wellness
Insights and cultural strategy group Cassandra released the Gen Alpha: Generation Infinite research report in July, which indicated 55% of 7-12 year-olds use social media. According to the report, mental health awareness weighs on gen Alpha: 59% agree that mental health is a big issue, and 62% say their school should focus more on mental health education than physical education.
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I Am Gen Z now available on Amazon Prime Video
I am Gen Z," the documentary exploring the digital revolution through the lens of the younger generation, is now available on Amazon Prime! See our own Kathy Sheehan featured in the film and add this to your watchlist.
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What luxury means for US Gen Zs in a changing world
Explores US Gen Z’s changing relationship with luxury goods and how marketers can adjust their positioning to sell to this generation.
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Gen Z consumers worry about recession, seeking better deals
The current economy and a possible recession are weighing heavy on a good number of Gen Z consumers, with 70% reporting that inflation and price increases on everyday items are impacting their households.
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Turning To Gen Z to See What the Year Will Hold
The uncomfortable fact is that no one knows exactly what the future holds. However, there are certain trends we know will be influencing the mindset and the culture into 2023 and beyond. Gen Z, in particular, has grown up in a world of upheaval that has acted as a catalyst for an entirely new way of thinking, ushering in creativity and fundamental change.
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Do retailers need to start paying serious attention to Generation Alpha?
Research last year from Cassandra by Big Village found 64 percent of seven- to 12-year-olds would rather be a YouTube social media influencer than the President of the U.S. When asked how they introduce themselves, 58 percent of them said as a gamer, with 82 percent agreeing they can figure most things out if they have access to technology.
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Generation Alpha Emerges As Disruptors At Retail
Research in 2022 from Cassandra by Big Village, based on a survey of 1,000 U.S. parents of Gen Alphas and 700 older Gen Alphas ages 7-to-12 years old, showed Gen-Alpha’s digital prowess.
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New Research from Cassandra Uncovers Gen Z’s Views on the New Meaning of Beauty
The latest research report, The Fresh Face of Self-Expression, released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, unveils new findings around Gen Z’s notion of beauty standards and how the beauty industry is evolving. Today’s youth reject a “traditional” concept of beauty to be more inclusive, with 76% of respondents agreeing that society’s beauty standards have evolved to include more races, ethnicities, and genders.
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Thank You, Julie Powell. I Owe You.
In The Marketing Insider for MediaPost, Kathy Sheehan marveled at the velocity of change during this chaotic era: “The iPad was a game changer. The pandemic was a game changer. TikTok is a game changer. The incredible speed with which the world moves today often means the game changes before all the pieces can even be put on the board of the last game.”
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Gen Alpha: The Generation Of Infinite Possibilities
The iPad was a game changer. The pandemic was a game-changer. TikTok is a game changer. The incredible speed with which the world moves today often means the game changes before all the pieces can even be put on the board of the last game. And this is the world Gen Alphas are born into. When the outcome of our entire world order is anyone's guess, Gen Alpha’s well-being depends on their ability to ride the waves of chaos.
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New Research from Cassandra Reveals 7 in 10 Gen Z's are Interested in the Metaverse and How it will Impact their Future
The latest research report, Fact or (Science) Fiction - What's Real in the Metaverse?, released by Cassandra, Big Village's insights and strategy group that studies trendsetting young consumers, unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact.
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REVOLVING DOOR Revolving Door Roster Updates: AMV BBDO, Baldwin&, MassiveMusic & More
Cassandra by Big Villages appointed industry veteran Claire Richland to its leadership team as manager, Cassandra Report. Richland will lead research development on topic ideas, analyzing data and research trends among young consumers as the agency drives efforts towards younger, Gen-Z audiences.
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New Leader for Cassandra's Young Consumer Study
New York-based consumer trend insights business Cassandra has hired Claire Richland as Manager of its syndicated young consumer study, the Cassandra Report.
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Cassandra by Big Village Bolsters Leadership Team; Appoints Claire Richland as Manager, Cassandra Report
Cassandra, Big Village's insights and strategy group that studies trendsetting young consumers, today announces the appointment of industry veteran Claire Richland to its leadership team as Manager, Cassandra Report. Richland will be reporting directly to Chanon Cook, Vice President, Cassandra. She joins the team at a time when the company is driving initiatives forward for Gen Z and Gen Alpha insights collection.
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New Research from Cassandra by Big Village Unveils Seismic Shifts Pointing to an Upend of the Traditional Education System for Gen Alpha and Gen Z Students
Big Village’s insights & strategy group reveals 77% of Gen Alphas report they learn best when using technology and more key findings.
The latest research report released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, unveils key findings as it concerns the future of education, particularly how the Gen Z and Gen Alpha learning experiences continue to seismically shift.
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How Marketers Can Engage Generation Alpha
Just as marketers have finally started to connect with Millennials and Generation Z, there’s a new challenge on the horizon: engaging Generation Alpha.
According to a new report from Cassandra, the strategy and insights group that studies younger consumers within Big Village, a global media and marketing and services company, being digitally native plays a large role in how Generation Alpha sees themselves.
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New Research From Cassandra by Big Village Dives Into The Values and Identity of “Gen Alpha”
Faced with both infinite possibilities and challenges, Generation Alpha may be better called Generation Infinite
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Gen Z Stakes Its Claim as The ‘Foodie’ Generation
Being a “foodie” is now a central component of the Gen Z identity, according to a recent study from Cassandra by Big Village.According to the report, Young & Hungry, Gen Z considers themselves the “foodie” generation, fueled by a desire to discover new recipes and find inspiration through social media platforms such as TikTok and Instagram.