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In The Press
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Snap, Cassandra Drill Down Into the Snapchat Generation
Generation Z, millennials on the app have $4.4 trillion in global spending power
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Life Interrupted | Time Disrupted Webinar with Adweek
The long term-implications of this defining moment for Generation Z
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THE ETERNAL CITY: GEN Z, MILLENNIALS AND THE FUTURE OF URBAN LIVING
The Cassandra team recently hosted a webinar with The Infatuation, a resource for restaurant reviews and guides, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials. What are their attitudes around urban living in the future, where are they rethinking their daily lives, and how will they lead us out to a future “normal”?
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COVID-19 Is Affecting Every Generation Differently
Your level of concern (and what you are concerned about) regarding coronavirus has a lot to do with what generation you’re from Cassandra provides commentary to Forbes on Millennials and Gen Z.
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CASSANDRA’S “LIFE INTERRUPTED” REPORT
Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, announced today the release of Life Interrupted: A Cassandra Special Edition, a bi-weekly report providing insights into how Covid-19 will impact Gen Zs and Millennials, including their values, behaviors, and how the culture will move forward and evolve.
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CASSANDRA: LIFE INTERRUPTED COVID-19
COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this.
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How the Internet has Shaped Today's Culture
The Internet has been a dominant force in shaping contemporary culture and has contributed to an acceleration of cultural exchange globally. Nowhere is this more pronounced than in today’s youth market. As youth strategists, Cassandra was recently invited to join the Economist Intelligence Unit (EIU) Digital Economy podcast to share our views on the global spread of ideas and culture.
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Generations Y and Z Enter New Era of Shopping as a Live Event
Cassandra released its latest research on youth aged 14 to 34, focusing on retail trends. As generations Y and Z enter new era of shopping as a live event, brands need to step up their innovation game without gimmicks.
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Socializing Your Shopping Experience
Cassandra was interviewed by James Cook of JLL to chat about the Future of Retail and how brands like Toms, Sweaty Betty, Arket, and our friends over at Coca-Cola are redefining the shopper experience. “42% of people say they wish stores and malls had places where they could just… chill” -@alinadiaz, Global Head of Cassandra. Check out the podcast and learn about how young people are seeking more of a social/co-working feature to be including in their shopping experiences.
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New Study by Whistle Sports Reveals Gen Z Males are Upending Sports Traditions
As leaders within sports media and entertainment, our client Whistle Sports has their finger on the pulse of this culture. We partnered to launch a Thought Leadership report that details how Gen Zs are redefining and consuming sports.
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Meet the 9-Year-Old Telling You What to Wear
Our Senior Insights Writer spoke to The Wall Street Journal about how brands like Nike are tapping ever-young influencers to reach the diverse, digitally savvy Gen Z audience.
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In Fashion and Beauty Ads, Less Skin and More Empowerment
Our Insights and Strategy Director spoke to The Wall Street Journal on gender equality and a move from sexualization to self-care in fashion and beauty ads.
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How Will Gen Z Invest? Not Like Their Millennial Cousins
Harvest quotes insights Cassandra shared with The Telegraph on Gen Zs and finances.
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Big banks struggling to cater for clued up Generation Z’s needs
Telegraph features our findings on the rise of cryptocurrency trading among Gen Z and the struggle traditional financial institutions face when attempting to appeal to younger generations
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Are You a Bad Parent If You Rely On Parenting Tech?
Our Insights & Strategy Director talks the future of parenting tech in The Wall Street Journal
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Shiseido collaborates with Japanese high schoolers for new product line
Cassandra’s own Rachel Saunders explains why it’s a smart move for brands like Shiseido to partner with Gen Zs
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Abercrombie and Fitch might actually be pulling off its comeback
Glossy features Cassandra insights about young consumers’ shopping habits
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Amazon’s HQ2 Shortlist: The Contenders With a Fashion Edge
Cassandra’s Insight gurus weigh in on contenders for Amazon’s new headquarters from a fashion perspective