Cassandra is making headlines. See what people are saying about us in the latest publications.
For press inquiries or speaking engagements, reach out to press@cassandra.co
In The Press
Cassandra is making headlines. See what people are saying about us in the latest publications.
For press inquiries or speaking engagements, reach out to press@cassandra.co
Your level of concern (and what you are concerned about) regarding coronavirus has a lot to do with what generation you’re from Cassandra provides commentary to Forbes on Millennials and Gen Z.
COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this.
Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, announced today the release of Life Interrupted: A Cassandra Special Edition, a bi-weekly report providing insights into how Covid-19 will impact Gen Zs and Millennials, including their values, behaviors, and how the culture will move forward and evolve.
The Internet has been a dominant force in shaping contemporary culture and has contributed to an acceleration of cultural exchange globally. Nowhere is this more pronounced than in today’s youth market. As youth strategists, Cassandra was recently invited to join the Economist Intelligence Unit (EIU) Digital Economy podcast to share our views on the global spread of ideas and culture.
Cassandra released its latest research on youth aged 14 to 34, focusing on retail trends. As generations Y and Z enter new era of shopping as a live event, brands need to step up their innovation game without gimmicks.
Cassandra was interviewed by James Cook of JLL to chat about the Future of Retail and how brands like Toms, Sweaty Betty, Arket, and our friends over at Coca-Cola are redefining the shopper experience. “42% of people say they wish stores and malls had places where they could just… chill” -@alinadiaz, Global Head of Cassandra. Check out the podcast and learn about how young people are seeking more of a social/co-working feature to be including in their shopping experiences.
As leaders within sports media and entertainment, our client Whistle Sports has their finger on the pulse of this culture. We partnered to launch a Thought Leadership report that details how Gen Zs are redefining and consuming sports.
Our Senior Insights Writer spoke to The Wall Street Journal about how brands like Nike are tapping ever-young influencers to reach the diverse, digitally savvy Gen Z audience.
Our Insights and Strategy Director spoke to The Wall Street Journal on gender equality and a move from sexualization to self-care in fashion and beauty ads.
Harvest quotes insights Cassandra shared with The Telegraph on Gen Zs and finances.
Telegraph features our findings on the rise of cryptocurrency trading among Gen Z and the struggle traditional financial institutions face when attempting to appeal to younger generations
Our Insights & Strategy Director talks the future of parenting tech in The Wall Street Journal
Cassandra’s own Rachel Saunders explains why it’s a smart move for brands like Shiseido to partner with Gen Zs
Cassandra’s Insight gurus weigh in on contenders for Amazon’s new headquarters from a fashion perspective
Glossy features Cassandra insights about young consumers’ shopping habits
Racked features Cassandra’s findings on the growing market for clothing rental companies
Cassandra’s Insights & Strategy Director Rachel Saunders discusses the popularity of rental services for apparel
CNBC features data from Cassandra’s SHOP report about the booming resale business
Luxury Daily taps Cassandra’s own Rachel Saunders to weigh in on Conde Nast’s expansion into digital content
Cassandra’s resident trendspotter Emily Anatole explains why sleep-enhancing products and services are the next big business
Insights from Cassandra’s Modern Parents report reveal why brands need to update their portrayals of parents in marketing
Business Insider highlights findings from Cassandra’s report, The Gen Z Effect, about the rising popularity of YouTube Kids and what this means for advertisers
Research from Cassandra’s report The Entertainers illustrates why makeup artists are the new celebrities
Cassandra insights address why it’s critical for beauty brands to prioritize inclusivity
How is Super Deluxe changing TV? Cassandra tells all based on findings from our report The Entertainers
Cassandra’s Associate Insights Director Emily Anatole explains why brands can benefit from partnering with AwesomenessTV
Cassandra’s own Emily Anatole tells Glossy why young consumers want in real life engagement with brands, despite the convenience of online shopping.
AdAge features highlights from a SXSW panel with Cassandra’s Senior Director of Insights Melanie Shreffler about how entertainment must evolve to reach modern young consumers.