Cassandra is making headlines. See what people are saying about us in the latest publications.
For press inquiries or speaking engagements, reach out to info@cassandra.co.
In The Press
Cassandra is making headlines. See what people are saying about us in the latest publications.
For press inquiries or speaking engagements, reach out to info@cassandra.co.
Generation Z, millennials on the app have $4.4 trillion in global spending power
The long term-implications of this defining moment for Generation Z
The Cassandra team recently hosted a webinar with The Infatuation, a resource for restaurant reviews and guides, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials. What are their attitudes around urban living in the future, where are they rethinking their daily lives, and how will they lead us out to a future “normal”?
Your level of concern (and what you are concerned about) regarding coronavirus has a lot to do with what generation you’re from Cassandra provides commentary to Forbes on Millennials and Gen Z.
Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, announced today the release of Life Interrupted: A Cassandra Special Edition, a bi-weekly report providing insights into how Covid-19 will impact Gen Zs and Millennials, including their values, behaviors, and how the culture will move forward and evolve.
COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this.
The Internet has been a dominant force in shaping contemporary culture and has contributed to an acceleration of cultural exchange globally. Nowhere is this more pronounced than in today’s youth market. As youth strategists, Cassandra was recently invited to join the Economist Intelligence Unit (EIU) Digital Economy podcast to share our views on the global spread of ideas and culture.
Cassandra released its latest research on youth aged 14 to 34, focusing on retail trends. As generations Y and Z enter new era of shopping as a live event, brands need to step up their innovation game without gimmicks.
Cassandra was interviewed by James Cook of JLL to chat about the Future of Retail and how brands like Toms, Sweaty Betty, Arket, and our friends over at Coca-Cola are redefining the shopper experience. “42% of people say they wish stores and malls had places where they could just… chill” -@alinadiaz, Global Head of Cassandra. Check out the podcast and learn about how young people are seeking more of a social/co-working feature to be including in their shopping experiences.
As leaders within sports media and entertainment, our client Whistle Sports has their finger on the pulse of this culture. We partnered to launch a Thought Leadership report that details how Gen Zs are redefining and consuming sports.
Our Senior Insights Writer spoke to The Wall Street Journal about how brands like Nike are tapping ever-young influencers to reach the diverse, digitally savvy Gen Z audience.
Our Insights and Strategy Director spoke to The Wall Street Journal on gender equality and a move from sexualization to self-care in fashion and beauty ads.
Harvest quotes insights Cassandra shared with The Telegraph on Gen Zs and finances.
Telegraph features our findings on the rise of cryptocurrency trading among Gen Z and the struggle traditional financial institutions face when attempting to appeal to younger generations
Our Insights & Strategy Director talks the future of parenting tech in The Wall Street Journal
Cassandra’s own Rachel Saunders explains why it’s a smart move for brands like Shiseido to partner with Gen Zs
Glossy features Cassandra insights about young consumers’ shopping habits
Cassandra’s Insight gurus weigh in on contenders for Amazon’s new headquarters from a fashion perspective