The SHOP Report
A deep dive into young consumers' habits and attitudes around the future of retail, shopping, and spending.
Modern youth prioritize spending on food and beverages and have elevated it above other consumer categories because it’s an accessible way to collect share-worthy experiences. More than 80% of U.S. and UK youth spend what they classify as “a lot of money” on food and beverages.
Young consumers believe that brands can and should cut off customers who go against a company’s values of inclusion or civil rights; 43% of U.S. youth and 38% of UK youth believe:
The Customer Isn’t Always Right.
Gen Ys are embracing transparency as it pertains to personal spending, which is influencing their purchasing decisions. More than half of Trendsetters (54% in the U.S. and 62% in the UK) identify more as spenders than savers.
View Public Funds.
Youth are enjoying the cyclical, personal nature of the modern resale economy, presenting significant opportunity for brands to extend the life of products. Nearly half of UK youth and 39% of U.S. youth have bought and/or sold used items through an online resale platform in the past year.
Engage in weCommerce.
CASSANDRA IN THE NEWS
BRANDS WOO MILLENNIALS WITH A WINK, AN EMOJI OR WHATEVER IT TAKES
The New York Times article featuring Cassandra data.
WHY 'RELAXED RETAIL' IS THE FUTURE OF SHOPPING
Rachel Krautkremer's byline on Loyalty 360.
GROWING UP FOODIE: MARKETERS TURN KIDS INTO SOPHISTICATED CHEFS
Ad Age article featuring Cassandra data.