Live music has always been—and will continue to be—an indicator of a society's shifting values. In an effort to bring the most innovative live music experiences to fans and brands, Live Nation taps into The Cassandra Report's deep global insight. Their cutting-edge cultural trends and distinctive point-of-view help our organization maintain a "fan-first" culture.

The Cassandra Report is a must-have resource if you're interested in influential youth as an audience to win. In addition to rich quantitative data insights, they uncover the cultural trends, attitudes, and lifestyles of Millennials and Gen Z. It's a critical tool to have in your kit as a marketer.

I always feel smarter, more in-the-know and a bit hipper after reading the Cassandra Report. The things I learn and share with my team and colleagues across Microsoft get us thinking about our marketing in completely new ways. In short, it’s insider information that we wouldn’t, and couldn’t, find anywhere else. And because of this, we’ve continually expanded our relationship over the three years I’ve been at Microsoft. Best of all, the insights alert us to new opportunities and partnerships. The Cassandra Report has my highest recommendation.

Our daily jobs have all to do with innovation and content production for Gen Y and Z, so we are always looking for the best information and analysis about their preferences, interests and expectations, and there is no study as complete and insightful as the Cassandra Report.