MILLENNIAL AND GEN Z INSIGHTS

INSIGHTS TO BRAND OPPORTUNITY

CREATIVE RESEARCH SOLUTIONS

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Cassandra is an insights and strategy agency that builds culturally relevant brands by studying trendsetting young consumers.

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Press

  • Where We Buy

    Socializing Your Shopping Experience

    Cassandra was interviewed by James Cook of JLL to chat about the Future of Retail and how brands like Toms, Sweaty Betty, Arket, and our friends over at Coca-Cola are redefining the shopper experience. “42% of people say they wish stores and malls had places where they could just… chill” -@alinadiaz, Global Head of Cassandra. Check out the podcast and learn about how young people are seeking more of a social/co-working feature to be including in their shopping experiences.

  • PR Newswire

    New Study by Whistle Sports Reveals Gen Z Males are Upending Sports Traditions

    As leaders within sports media and entertainment, our client Whistle Sports has their finger on the pulse of this culture. We partnered to launch a Thought Leadership report that details how Gen Zs are redefining and consuming sports.

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