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Daily
Our free daily email newsletter highlights key cultural trends and social happenings of the moment. Sign up to discover what's new and next in technology, media, marketing, style, food, entertainment, and more.
Press
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New Research from Cassandra by Big Village Unveils Seismic Shifts Pointing to an Upend of the Traditional Education System for Gen Alpha and Gen Z Students
Big Village’s insights & strategy group reveals 77% of Gen Alphas report they learn best when using technology and more key findings.
The latest research report released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, unveils key findings as it concerns the future of education, particularly how the Gen Z and Gen Alpha learning experiences continue to seismically shift.
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How Marketers Can Engage Generation Alpha
Just as marketers have finally started to connect with Millennials and Generation Z, there’s a new challenge on the horizon: engaging Generation Alpha.
According to a new report from Cassandra, the strategy and insights group that studies younger consumers within Big Village, a global media and marketing and services company, being digitally native plays a large role in how Generation Alpha sees themselves.
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New Research From Cassandra by Big Village Dives Into The Values and Identity of “Gen Alpha”
Faced with both infinite possibilities and challenges, Generation Alpha may be better called Generation Infinite
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Gen Z Stakes Its Claim as The ‘Foodie’ Generation
Being a “foodie” is now a central component of the Gen Z identity, according to a recent study from Cassandra by Big Village.According to the report, Young & Hungry, Gen Z considers themselves the “foodie” generation, fueled by a desire to discover new recipes and find inspiration through social media platforms such as TikTok and Instagram.
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