We empower Fortune 500 companies to see the future through trend forecasting, research, strategy, and brand consulting to drive innovation and stronger engagement with youth.
As the leading ongoing study of emerging trends, generational insights, and youth behavior for two decades, Cassandra is the foremost authority on Millennials and Gen Z.
Products and Services
Proprietary quantitative and qualitative research with youth and Trendsetters, including thematic macrotrends and marketplace examples that yield actionable insights and strategic marketing implications.
- Quarterly report membership
- Custom data breakouts & analysis
Custom research solutions based on clients’ challenges leveraging Cassandra knowledge of the youth mindset to provide keenly insightful results.
- Custom quantitative and qualitative surveys
- Omnibus surveys
- Online communities
- Trendsetter research
Custom consulting services showcasing relevant and actionable insights tailored to client needs and designed to drive cross-discipline innovation.
- Ideation workshops
- Strategic Presentations
- Live youth consumer panels
- HR & workplace consulting
- Trend treks
Data and Methodology
New trends are published daily, hundreds catalogued every year.
Nationally representative study of over 2,000 consumers and 600 Trendsetters ages 14 to 34 in the U.S. and UK.
Focus groups and in-depth qualitative studies among Millennial and Teen Z Trendsetters.
Consult our invite-only community of 5,000 young Trendsetters.
Explore young consumers' mindset regarding sports and how they're breaking down the monopolies in this highly traditional category.
The Entertainers Report
Explore young consumers' mindset regarding media and entertainment, including the challenges for traditional media outlets as well as emerging opportunities for brands to engage youth in this space.
Modern youth are fascinated by behind-the-scenes content and the creative process of making media, considering it as interesting as a primary piece of entertainment. In fact, 68% of youth in the U.S. and 62% in the UK wish there was more entertainment about the creation of entertainment.
Discover the new Scene Stealers.
Young consumers look to all brands to behave like content creators, making their messaging less like traditional advertising and more like entertainment; 65% of youth in the U.S. and 59% in the UK believe that in the future, all brands will need to have an entertainment component to survive.
Immerse yourself in the age of Omnitainment.
While youth are intrigued by VR, the experience isn’t adequately addressing their desires from a user experience standpoint. Brands needs to adapt their offerings for it to take off en masse with young consumers. Currently, only 24% of youth in the U.S. and 20% in the UK have tried and liked VR, indicating that there’s still a long way to go.
Explore how Reality Bites.
Today’s youth don’t just want to consume entertainment; they seek to have control over the distribution of it, wanting all media platforms, including theaters and TV networks, to deliver they content they request on-demand. More than seven in 10 youth (73% in the U.S. and 70% in the UK) wish media outlets would accept requests.
Review Supply & On Demand.
Live music has always been—and will continue to be—an indicator of a society's shifting values. In an effort to bring the most innovative live music experiences to fans and brands, Live Nation taps into The Cassandra Report's deep global insight. Their cutting-edge cultural trends and distinctive point-of-view help our organization maintain a "fan-first" culture.
The Cassandra Report is a must-have resource if you're interested in influential youth as an audience to win. In addition to rich quantitative data insights, they uncover the cultural trends, attitudes, and lifestyles of Millennials and Gen Z. It's a critical tool to have in your kit as a marketer.
I always feel smarter, more in-the-know and a bit hipper after reading the Cassandra Report. The things I learn and share with my team and colleagues across Microsoft get us thinking about our marketing in completely new ways. In short, it’s insider information that we wouldn’t, and couldn’t, find anywhere else. And because of this, we’ve continually expanded our relationship over the three years I’ve been at Microsoft. Best of all, the insights alert us to new opportunities and partnerships. The Cassandra Report has my highest recommendation.
Our daily jobs have all to do with innovation and content production for Gen Y and Z, so we are always looking for the best information and analysis about their preferences, interests and expectations, and there is no study as complete and insightful as the Cassandra Report.
CASSANDRA IN THE NEWS
After Trump's Win, Security Groups and Marketers Are Anxious About Digital Privacy
Cassandra’s own Rachel Saunders tells Adweek about youth’s heightened concern around privacy and what this means post-election.
On Black Friday, Teens Prioritize Bargains Over Brands
The Wall Street Journal features Cassandra data around teen’s shopping habits and their impact on Black Friday.
Millennial Parents Raise Kids Differently And Marketers Must Address That
Cassandra’s Senior Director of Insights Melanie Shreffler tells MediaPost about how Millennials are redefining parenthood and what they want most for their kids.