MILLENNIAL AND GEN Z INSIGHTS

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Cassandra is an insights and strategy agency that builds culturally relevant brands by studying trendsetting young consumers.

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Press

  • Forbes

    COVID-19 Is Affecting Every Generation Differently

    Your level of concern (and what you are concerned about) regarding coronavirus has a lot to do with what generation you’re from Cassandra provides commentary to Forbes on Millennials and Gen Z.

  • Engine

    CASSANDRA’S “LIFE INTERRUPTED” REPORT

    Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, announced today the release of Life Interrupted: A Cassandra Special Edition, a bi-weekly report providing insights into how Covid-19 will impact Gen Zs and Millennials, including their values, behaviors, and how the culture will move forward and evolve.

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