A comprehensive study of Millennial parents, including both mothers and fathers
Modern lifestyles and demands make it harder for families to have quality time together, but moms and dads are making it a priority and devising new ways to feel connected to their kids. Check out Family Ties.
In a bid to reclaim work-life balance, young parents are “leaning out” of the Lean In movement and discovering that, by prioritizing family life, they’re happier people and more effective workers. Sample Leaning Out to Lean In.
Parents’ team-oriented approach also applies to their children as they are evolving the role of kids in the family. Moms and dads aren’t able to be the gatekeepers they once were; today, they are taking an advisory role, encouraging their children’s independence and involvement in family decisions. Look at Parental Advisory.
Gen Ys are overachievers, wanting to do and be everything to everyone. Now that they are moms and dads, however, they are struggling to maintain and balance their many identities and relationships outside of parenthood. Explore Identity Theft.
CASSANDRA IN THE NEWS
BRANDS WOO MILLENNIALS WITH A WINK, AN EMOJI OR WHATEVER IT TAKES
The New York Times article featuring Cassandra data.
WHY 'RELAXED RETAIL' IS THE FUTURE OF SHOPPING
Rachel Krautkremer's byline on Loyalty 360.
GROWING UP FOODIE: MARKETERS TURN KIDS INTO SOPHISTICATED CHEFS
Ad Age article featuring Cassandra data.