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For almost 20 years, the Cassandra Report has been the leading ongoing study of emerging trends, generational insights, and youth behavior. 

Why Cassandra?

  • Inspires relevant marketing & advertising

  • Drives understanding of the young consumer audience

  • Incites breakthrough innovation

  • Fosters creativity and new thinking

  • Informs product development and incremental innovation

  • Promotes workplace engagement of youth


  • Cultural Analysis: New trends are published daily and hundreds are catalogued every year. 

  • Quantitative Research: Formal quantitative study of over 2,500 U.S. and UK consumers aged 14 to 34. 

  • Qualitative Research: Focus groups and in-depth online interviews among our Trendsetter audience in both the U.S. and UK. 

  • Trendsetter Community: Consult our invite-only community of 5,000 young people. 

All Access


These thematic studies of large cultural shifts are identified and articulated quarterly.

Trends and real-world cases

Rich with thousands of real-world examples, trends and brand cases are catalogued daily.


Cassandra stats provide the quantitative support to shed light on the changing lives of young consumers.


Broadcast quarterly, a Cassandra strategist explains and puts into context the latest learning from Cassandra.


Young consumers share personal stories, anecdotes, preferences and needs on camera in their own words.

Live Presentations

Insights presentations inform, excite, and motivate. By request, offered for clients only.

Latest Report


A comprehensive study of Millennial parents, including both mothers and fathers

Modern lifestyles and demands make it harder for families to have quality time together, but moms and dads are making it a priority and devising new ways to feel connected to their kids. Check out Family Ties.

In a bid to reclaim work-life balance, young parents are “leaning out” of the Lean In movement and discovering that, by prioritizing family life, they’re happier people and more effective workers. Sample Leaning Out to Lean In.

Parents’ team-oriented approach also applies to their children as they are evolving the role of kids in the family. Moms and dads aren’t able to be the gatekeepers they once were; today, they are taking an advisory role, encouraging their children’s independence and involvement in family decisions. Look at Parental Advisory.

Gen Ys are overachievers, wanting to do and be everything to everyone. Now that they are moms and dads, however, they are struggling to maintain and balance their many identities and relationships outside of parenthood. Explore Identity Theft.

Client Testimonials

The Cassandra Report is a must-have resource if you're interested in influential youth as an audience to win. In addition to rich quantitative data insights, they uncover the cultural trends, attitudes, and lifestyles of Millennials and Gen Z. It's a critical tool to have in your kit as a marketer.

Justin Oliver

Product Marketing Manager, Google

The Cassandra Report is an invaluable asset to our consumer research team. We use it to supplement our understanding of our consumer segments – it provides us with rich, personal insights into the lives of young consumers that we can’t get from a singular primary research study. The reports also highlight macrotrends emerging with Gen Z/Y and provide helpful examples of how companies across industries are embracing these trends in their marketing. All these elements help spark new ideas and improve our approach to engaging with young consumers.

Meghan Pelley

Marketing Research Manager, Customer & Market Research, Microsoft

The Cassandra Report has become one of our most interesting and assertive tools to define long run strategies to attract the attention of the younger generations, as well as marketing projects for brands or content ideas for Televisa's platforms.

Tania Esparza

Director of ARCA, Televisa

Our daily jobs have all to do with innovation and content production for Gen Y and Z, so we are always looking for the best information and analysis about their preferences, interests and expectations, and there is no study as complete and insightful as the Cassandra Report.

Guillermo Roman

Marketing Director General, Televisa

I always feel smarter, more in-the-know and a bit hipper after reading the Cassandra Report. The things I learn and share with my team and colleagues across Microsoft get us thinking about our marketing in completely new ways. In short, it’s insider information that we wouldn’t, and couldn’t, find anywhere else. And because of this, we’ve continually expanded our relationship over the three years I’ve been at Microsoft. Best of all, the insights alert us to new opportunities and partnerships. The Cassandra Report has my highest recommendation.

Dave Holloway

Director of Brand Strategy, Windows and Devices, Microsoft

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