MILLENNIAL AND GEN Z INSIGHTS

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Cassandra is an insights and strategy agency that builds culturally relevant brands by studying trendsetting young consumers.

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Press

  • ENGINE

    Generations Y and Z Enter New Era of Shopping as a Live Event

    Cassandra released its latest research on youth aged 14 to 34, focusing on retail trends. As generations Y and Z enter new era of shopping as a live event, brands need to step up their innovation game without gimmicks.

  • Where We Buy

    Socializing Your Shopping Experience

    Cassandra was interviewed by James Cook of JLL to chat about the Future of Retail and how brands like Toms, Sweaty Betty, Arket, and our friends over at Coca-Cola are redefining the shopper experience. “42% of people say they wish stores and malls had places where they could just… chill” -@alinadiaz, Global Head of Cassandra. Check out the podcast and learn about how young people are seeking more of a social/co-working feature to be including in their shopping experiences.

Events

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