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Daily
Our free daily email newsletter highlights key cultural trends and social happenings of the moment. Sign up to discover what's new and next in technology, media, marketing, style, food, entertainment, and more.
Press
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New Research from Cassandra Reveals 7 in 10 Gen Z's are Interested in the Metaverse and How it will Impact their Future
The latest research report, Fact or (Science) Fiction - What's Real in the Metaverse?, released by Cassandra, Big Village's insights and strategy group that studies trendsetting young consumers, unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact.
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Cassandra by Big Village Bolsters Leadership Team; Appoints Claire Richland as Manager, Cassandra Report
Cassandra, Big Village's insights and strategy group that studies trendsetting young consumers, today announces the appointment of industry veteran Claire Richland to its leadership team as Manager, Cassandra Report. Richland will be reporting directly to Chanon Cook, Vice President, Cassandra. She joins the team at a time when the company is driving initiatives forward for Gen Z and Gen Alpha insights collection.
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How Marketers Can Engage Generation Alpha
Just as marketers have finally started to connect with Millennials and Generation Z, there’s a new challenge on the horizon: engaging Generation Alpha.
According to a new report from Cassandra, the strategy and insights group that studies younger consumers within Big Village, a global media and marketing and services company, being digitally native plays a large role in how Generation Alpha sees themselves.
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New Research From Cassandra by Big Village Dives Into The Values and Identity of “Gen Alpha”
Faced with both infinite possibilities and challenges, Generation Alpha may be better called Generation Infinite
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