REPORTS
By Date
The Generations Report
Discover the values and behaviors of consumers across generations and unlearn misconceptions to reach each one on a genuine level.
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The Home & Away Report
Explore how modern youth are giving rise to a new culture of community and travel, and discover how brands can engage with young consumers through these key areas in their lives.
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The Innovation Outlook
Discover how modern youth perceive innovation, what they want from brands in the future, and key opportunities amidst the new wave of disruption.
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The Global Culture Forecast
SPRING/SUMMER 2018
Discover modern youth's emerging taste, preferences, and habits across popular culture, and key opportunities for brands to engage with young consumers around the world.
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Betterment Report
WINTER/SPRING 2018
A new self-improvement revolution has young people investing in personal advancement, creating budding opportunities for brands across categories.
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The Social Status Report
FALL/WINTER 2017
Explore how Generations Y and Z are approaching modern socializing, nightlife, and friendship, and discover emerging opportunities for brands across categories.
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The Self Made Report
SUMMER/FALL 2017
Explore how Gen Ys and Zs are reshaping what it means to live, work, and pay and how companies can leverage new opportunities surrounding youth’s shifting definitions of success in these three key pillars.
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The Gen Z Effect
SPRING/SUMMER 2017
Explore how Gen Z is stepping out of Gen Y’s shadow, ushering in a new era of disruption with their unique mindsets and consumption preferences.
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Game Changers
WINTER/SPRING 2017
Explore young consumers' mindset regarding sports and how they're breaking down the monopolies in this highly traditional category.
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The Entertainers
FALL/WINTER 2016
Explore young consumers' mindset regarding media and entertainment, including the challenges for traditional media outlets as well as emerging opportunities for brands to engage youth in this space.
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Shop
SUMMER/FALL 2016
A deep dive into young consumers' habits and attitudes around the future of retail, shopping, and spending.
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Modern Parents
SPRING/SUMMER 2016
A comprehensive study of Gen Y parents, including both mothers and fathers.
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Impact
WINTER / SPRING 2016
A comprehensive portrait of youth’s evolving relationship with politics and social consciousness.
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Love
FALL / WINTER 2015
A detailed overview of global youth’s outlook on modern love, romance, dating, sex, gender roles, and more.
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Ages & Stages
SUMMER / FALL 2015
A comprehensive overview of modern youth's assumption of adulthood.
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Body Mind Soul
SPRING / SUMMER 2015
For Gen Y, wellness is not merely a passing fad, and it is now critical that brands and marketers across all categories supporting young consumers' health-related efforts.
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Gen Z
WINTER / SPRING 2015
Get to know Gen Z, which is already beginning to express its impact on the world and rapidly become a critical audience for marketers and brands to understand.
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Digital
FALL / WINTER 2014
Critical research and insights on the fast-evolving digital landscape
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Global
Summer / Fall 2014
Uncover how Gen Ys around the world are similar, what brings them together, and how marketers can engage them in an increasingly globally connected world.
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Pop
SPRING / SUMMER 2014
Key findings from our latest research surrounding the contemporary pop culture landscape, as well as the latest trends, data, and marketing implications vital to brands looking to connect with young consumers
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Consumed
WINTER / SPRING 2014
An in-depth study on consumerism today, including retail, discovery, purchasing, transactions, and more
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Digital
FALL / WINTER 2013
An in-depth look at the platforms and trends that are defining young consumers' digital lives.
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Gender
SUMMER / FALL 2013
An in-depth exploration of the issues and choices today’s young men and women are facing, as such pertain to gender.
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Cassandra Classics
Featured macros from past Cassandra Reports.
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