REPORTS

The Home & Away Report

Explore how modern youth are giving rise to a new culture of community and travel, and discover how brands can engage with young consumers through these key areas in their lives.

The Global Culture Forecast

SPRING/SUMMER 2018

Discover modern youth's emerging taste, preferences, and habits across popular culture, and key opportunities for brands to engage with young consumers around the world.

Betterment Report

WINTER/SPRING 2018

A new self-improvement revolution has young people investing in personal advancement, creating budding opportunities for brands across categories.

By Date

The Innovation Outlook

Discover how modern youth perceive innovation, what they want from brands in the future, and key opportunities amidst the new wave of disruption.

The Social Status Report

FALL/WINTER 2017

Explore how Generations Y and Z are approaching modern socializing, nightlife, and friendship, and discover emerging opportunities for brands across categories.

The Self Made Report

SUMMER/FALL 2017

Explore how Gen Ys and Zs are reshaping what it means to live, work, and pay and how companies can leverage new opportunities surrounding youth’s shifting definitions of success in these three key pillars.

The Gen Z Effect

SPRING/SUMMER 2017

Explore how Gen Z is stepping out of Gen Y’s shadow, ushering in a new era of disruption with their unique mindsets and consumption preferences.

Game Changers

WINTER/SPRING 2017

Explore young consumers' mindset regarding sports and how they're breaking down the monopolies in this highly traditional category.

The Entertainers

FALL/WINTER 2016

Explore young consumers' mindset regarding media and entertainment, including the challenges for traditional media outlets as well as emerging opportunities for brands to engage youth in this space.

Shop

SUMMER/FALL 2016

A deep dive into young consumers' habits and attitudes around the future of retail, shopping, and spending.

Modern Parents

SPRING/SUMMER 2016

A comprehensive study of Gen Y parents, including both mothers and fathers.

Impact

WINTER / SPRING 2016

A comprehensive portrait of youth’s evolving relationship with politics and social consciousness.

Love

FALL / WINTER 2015

A detailed overview of global youth’s outlook on modern love, romance, dating, sex, gender roles, and more.

Ages & Stages

SUMMER / FALL 2015

A comprehensive overview of modern youth's assumption of adulthood.

Body Mind Soul

SPRING / SUMMER 2015

For Gen Y, wellness is not merely a passing fad, and it is now critical that brands and marketers across all categories supporting young consumers' health-related efforts.

Gen Z

WINTER / SPRING 2015

Get to know Gen Z, which is already beginning to express its impact on the world and rapidly become a critical audience for marketers and brands to understand.

Digital

FALL / WINTER 2014

Critical research and insights on the fast-evolving digital landscape

Global

Summer / Fall 2014

Uncover how Gen Ys around the world are similar, what brings them together, and how marketers can engage them in an increasingly globally connected world.

Pop

SPRING / SUMMER 2014

Key findings from our latest research surrounding the contemporary pop culture landscape, as well as the latest trends, data, and marketing implications vital to brands looking to connect with young consumers

Consumed

WINTER / SPRING 2014

An in-depth study on consumerism today, including retail, discovery, purchasing, transactions, and more

Digital

FALL / WINTER 2013

An in-depth look at the platforms and trends that are defining young consumers' digital lives.

Gender

SUMMER / FALL 2013

An in-depth exploration of the issues and choices today’s young men and women are facing, as such pertain to gender.

Cassandra Classics

Featured macros from past Cassandra Reports.