Intro — The Gen Z Roadmap

The Gen Z Roadmap

In 2021, Cassandra introduced our Millennial and Gen Z segmentations.

In this month’s Cassandra Report®, we take a look at how these segments have evolved down the road and this time paying particular focus on their behaviors in four categories: Health & Wellness, Social Media & Influence, Finance, and Food & Beverage.

We know that for each of these roads that are industry-specific, the drivers are not always the same segment, and that’s why we are highlighting the individual segment that is driving the overall trends in that category, as well as a secondary segment (the “co-pilot”) who is also leading the trends. Lastly, we unpack the opportunities among the remaining segments (the “passengers”) within each category.