To stay ahead of the increasing competition, a global technology and transportation disruptor was seeking to propel its cultural relevance and brand affinity.
Equipped with Cassandra’s proprietary insights, Cassandra identified the most relevant passion points and cultural markers upon which the brand could be built. Cassandra’s strategists crafted a Brand Relevance Platform that activated the brand’s role in culture, and was leveraged across functional teams to ensure consistent and impactful messaging across all partnerships, sponsorships, and communications.
The Brand Relevance Platform Platform informed 2019 sponsorships, partnerships, activations, and marketing planning rooted in the cultural strategy.
Cassandra Report, Cultural Strategy by CASSANDRA, Ideation Workshop, Trendsetter Panel