HOW WE DO IT

Client Testimonials

BUILDING CULTURAL RELEVANCE

Challenge

To stay ahead of the increasing competition, a global technology and transportation disruptor was seeking to propel its cultural relevance and brand affinity.

Approach

Equipped with Cassandra’s proprietary insights, Cassandra identified the most relevant passion points and cultural markers upon which the brand could be built. Cassandra’s strategists crafted a Brand Relevance Platform that activated the brand’s role in culture, and was leveraged across functional teams to ensure consistent and impactful messaging across all partnerships, sponsorships, and communications.

Outcome

The Brand Relevance Platform Platform informed 2019 sponsorships, partnerships, activations, and marketing planning rooted in the cultural strategy.

Solutions Used

Cassandra Report, Cultural Strategy by CASSANDRA, Ideation Workshop, Trendsetter Panel

CONNECTING WITH GEN Z AUDIENCES

Challenge

Universal Kids was preparing to introduce their new network and launch with a new show, Top Chef Junior, a culinary kid show featuring 12 chefs aged 11-14 from across the country. The show is based on Bravo Media's critically acclaimed and Emmy-award winning competition series Top Chef. As Universal Kids prepared for launch, the marketing team needed to better understand what content would best resonate with target viewers (ages 8-12) and what would drive viewership.

Approach

Working in partnership with the Universal Kids and TCJ marketing teams, Cassandra leveraged proprietary insights to understand the Gen Z audience, including the idea that youth want to experience entertainment content in a more immersive, participatory way through live events and activations. Further, Cassandra engaged with target viewers to understand perceptions of various marketing assets, including radio spots, episode trailers, YouTube videos, social media placements, and still image concepts.

Outcome

Cassandra’s cultural research informed the TCJ rollout in the fall of 2017 and helped the team decide which assets would be most impactful as well as where small adjustments could provide more positive reaction from target viewers. Many assets tested for the launch are still being used online and via social media channels. After a successful launch, season 2 kicked off in the fall of 2018.

Solutions Used

Cassandra Report, Cultural Research, Trendsetter Community

UNLOCKING BRAND OPPORTUNITIES

Challenge

Resulting from the rise in streetwear brands, the leading sportswear brand needed to regain its competitive edge by reimagining its 2020 product line and definitions of “innovation” – the core attribute of the brand’s identity.

The client approached Cassandra to go to the source, examine definitions of ‘innovations” in people’s mind, and craft new territories around innovation.

Approach

Leveraging Cassandra’s proprietary insights and macrotrends, Cassandra crafted consumer-driven, culture-current definitions. The self-betterment mindset was translated into territories that were unpacked with the client via a Brand Relevance Workshop.

The workshop immersed the teams into youth’s new definitions of fashion and innovation. To dimensionalize the territories, Cassandra recruited a Trendsetter panel who contextualized the presented concepts.

The Cassandra team facilitated the workshop with the product, brand, and merchandising teams to unlock the brand’s white space opportunities and define ways to disrupt the streetwear market by leveraging the self-betterment mindset.

Outcome

Cassandra Strategists provided the client with a product strategy centered on self-betterment fashion. The strategic recommendations from the Workshop were leveraged to develop creative briefs informing the brand’s 2020 footwear lines.

Solutions Used

Cassandra Report, Cultural Strategy by CASSANDRA, Ideation Workshop, Trendsetter Community

Partners