We empower Fortune 500 companies to See Tomorrow® through trend forecasting, research, brand strategy, and consulting services that drive innovation and build deeper engagement with youth. As the leading experts on young consumers and the cultural forces shaping their lives for nearly twenty years, Cassandra is the foremost authority on Millennials and Generation Z.
Live music has always been—and will continue to be—an indicator of a society's shifting values. In an effort to bring the most innovative live music experiences to fans and brands, Live Nation taps into The Cassandra Report's deep global insight. Their cutting-edge cultural trends and distinctive point-of-view help our organization maintain a "fan-first" culture.