By Date

Cassandra Classics

Featured macros from past Cassandra Reports.

Gender

SUMMER / FALL 2013

An in-depth exploration of the issues and choices today’s young men and women are facing, as such pertain to gender.

Digital

FALL / WINTER 2013

An in-depth look at the platforms and trends that are defining young consumers' digital lives.

Consumed

WINTER / SPRING 2014

An in-depth study on consumerism today, including retail, discovery, purchasing, transactions, and more

Pop

SPRING / SUMMER 2014

Key findings from our latest research surrounding the contemporary pop culture landscape, as well as the latest trends, data, and marketing implications vital to brands looking to connect with young consumers

Global

Summer / Fall 2014

Uncover how Gen Ys around the world are similar, what brings them together, and how marketers can engage them in an increasingly globally connected world.

Digital

FALL / WINTER 2014

Critical research and insights on the fast-evolving digital landscape

Gen Z

WINTER / SPRING 2015

Get to know Gen Z, which is already beginning to express its impact on the world and rapidly become a critical audience for marketers and brands to understand.

Body Mind Soul

SPRING / SUMMER 2015

For Gen Y, wellness is not merely a passing fad, and it is now critical that brands and marketers across all categories supporting young consumers' health-related efforts.

Ages & Stages

SUMMER / FALL 2015

A comprehensive overview of modern youth's assumption of adulthood.

Love

FALL / WINTER 2015

A detailed overview of global youth’s outlook on modern love, romance, dating, sex, gender roles, and more.

Impact

WINTER / SPRING 2016

A comprehensive portrait of youth’s evolving relationship with politics and social consciousness.

Modern Parents

SPRING/SUMMER 2016

A comprehensive study of Gen Y parents, including both mothers and fathers.

Shop

SUMMER/FALL 2016

A deep dive into young consumers' habits and attitudes around the future of retail, shopping, and spending.