The evolution of young consumers’ expectations in the global retail landscape

What brands need to know about the culture of overwork, overstress, and overstimulation.

Defining influence, exploring the influence young people possess, and understanding how is influence wielded

Key trends in social issues, politics, and the polarization gripping young people today

Biweekly insights, current trends, and future implications for brands and marketers in the Covid-19 era based on our ongoing research among Gen Y and Gen Z.

How the summer of 2020 is redefining youth activism

How youth view equality through the lens of race and the Covid-19 pandemic

Exploring the impact of the pandemic on Gen Zs' and Millennials' mental health

Unpacking Gen Z and Millennial attitudes and behaviors in the areas of food, fitness, and healthcare

The Top Trends Defining Youth Culture

Introducing Cassandra’s Gen Z Segmentation

Introducing Cassandra’s Millennial Segmentation

Exploring how Millennials and Gen Zs approach post-pandemic life

Exploring the Future of Family.

Why is travel today so meaningful? When are they leaving? Where are they going and How are they getting there?

The post-pandemic meaning of home and community for Gen Z and Millennials

Emerging young adult attitudes and behaviors around media and uncovering the why, when, how & where of entertainment today.

An analysis of the evolving transportation journey

Cassandra's Finance Report

Cassandra's Identity Report

The Cassandra Gaming Report

Cassandra Sessions 2021

In Don’t Look Back–Look Forward: The Cassandra’s 2022 Outlook report, we look at consumer trends and values as we move forward from pandemic to endemic.