Covid-19 is already emerging as the defining event for today’s Gen Zs and Millennials. There is a need for brands to understand what is going on right now in the minds of young consumers so they can better connect and communicate with them effectively during this time, as well as prepare for the long-term impact of the pandemic and the cultural shifts it will generate.
Building upon the findings of the Cassandra Report®, we will look at youth through the lens of Covid-19 to provide you with an understanding of the cultural trends that are emerging, which values are being amplified or disrupted, and what behavioral changes will be sustained to help you understand what you will need to do during the crisis and beyond.
Members may watch the report webinar here
Report Webinar.
- 7.27.20 — Dive into An Eye Towards The FutureAn Eye Towards The Future
Four macrotrends emerging from the Covid-19 pandemic
to learn about four major macrotrends that are emerging from the Covid-19 pandemic. - 6.23.20 — Young people's daily lives are in flux, through both forced and intentional changes, which we explore in Habits & Routines
Habits/Rituals: Impact On CPGYoung people are making changes to their daily habits during the pandemic—some intentional and some forced—and these will have a significant impact on the CPG category.
impacting CPG. - 6.9.20 — Learn how young people are adjusting their values and expectations around Education, Work & Success
The Education, Work & Success PerspectiveYoung adults are taking time to reevaluate their goals and desires when it comes to work, education, and their overall success and life path.
as they adapt to today's new reality. - 5.27.20 — Take a look at how Covid-19 is inducing new consumer behaviors and perceptions around Media & Entertainment
The Media & Entertainment PerspectiveAn exploration of how Covid-19 is inducing new consumer behaviors and perspectives around media & entertainment
as this category get disrupted. - 5.12.20 — Check out how young people are fostering togetherness and reinventing Relationships & Community
The Relationships & Community PerspectiveThe ways that young people connect, feel a sense of togetherness, and maintain relationships will evolve rapidly in the wake of Covid-19 and create unprecedented opportunities for brands.
, which is creating implications and opportunities for brands. - 4.28.20 — Explore the Retail & Spending Perspective
The Retail & Spending PerspectiveConsumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending.
in the wake of Covid-19; brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes and preferences when it comes to shopping. - 4.15.20 — Explore the Mental Health Perspective
The Mental Health PerspectiveMillennials and Gen Zs face new mental health needs in the era of Covid-19 due to emerging challenges, behaviors, and trends that will affect them now and in the future.
to understand how young people are coping with new challenges brought on by Covid-19 and what brands can do to help now and in the future.
To learn more about how Cassandra's syndicated and custom solutions can help future-proof your brand in the era of Covid-19, contact Michael Corti, Senior Director Business Development, at michael.corti@cassandra.co.