Life Interrupted: Cassandra Special Edition

Covid-19 is already emerging as the defining event for today’s Gen Zs and Millennials. There is a need for brands to understand what is going on right now in the minds of young consumers so they can better connect and communicate with them effectively during this time, as well as prepare for the long-term impact of the pandemic and the cultural shifts it will generate.

Building upon the findings of the Cassandra Report®, we will look at youth through the lens of Covid-19 to provide you with an understanding of the cultural trends that are emerging, which values are being amplified or disrupted, and what behavioral changes will be sustained to help you understand what you will need to do during the crisis and beyond.

Check back every other week for fresh perspectives and actionable brand implications based on our ongoing qualitative and quantitative research.

  • 5.12.20 — Check out how young people are fostering togetherness and reinventing Relationships & Community, which is creating implications and opportunities for brands.
  • 4.28.20 — Explore the Retail & Spending Perspective in the wake of Covid-19; brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes and preferences when it comes to shopping.
  • 4.15.20 — Explore the Mental Health Perspective to understand how young people are coping with new challenges brought on by Covid-19 and what brands can do to help now and in the future.

To learn more about how Cassandra's syndicated and custom solutions can help future-proof your brand in the era of Covid-19, contact Michael Corti, Senior Director Business Development, at