Introducing Cassandra’s Millennial Segmentation

Introducing Cassandra’s Gen Z Segmentation

The Top Trends Defining Youth Culture

Unpacking Gen Z and Millennial attitudes and behaviors in the areas of food, fitness, and healthcare

Exploring the impact of the pandemic on Gen Zs' and Millennials' mental health

How youth view equality through the lens of race and the Covid-19 pandemic

How the summer of 2020 is redefining youth activism

Biweekly insights, current trends, and future implications for brands and marketers in the Covid-19 era based on our ongoing research among Gen Y and Gen Z.

Key trends in social issues, politics, and the polarization gripping young people today

Defining influence, exploring the influence young people possess, and understanding how is influence wielded

What brands need to know about the culture of overwork, overstress, and overstimulation.

The evolution of young consumers’ expectations in the global retail landscape

Discover the values and behaviors of consumers across generations and unlearn misconceptions to reach each one on a genuine level.

Explore how modern youth are giving rise to a new culture of community and travel, and discover how brands can engage with young consumers through these key areas in their lives.

Discover how modern youth perceive innovation, what they want from brands in the future, and key opportunities amidst the new wave of disruption.

Discover modern youth's emerging taste, preferences, and habits across popular culture, and key opportunities for brands to engage with young consumers around the world.

A new self-improvement revolution has young people investing in personal advancement, creating budding opportunities for brands across categories.

Explore how Generations Y and Z are approaching modern socializing, nightlife, and friendship, and discover emerging opportunities for brands across categories.

Explore how Gen Ys and Zs are reshaping what it means to live, work, and pay and how companies can leverage new opportunities surrounding youth’s shifting definitions of success in these three key pillars.

Explore how Gen Z is stepping out of Gen Y’s shadow, ushering in a new era of disruption with their unique mindsets and consumption preferences.

Explore young consumers' mindset regarding sports and how they're breaking down the monopolies in this highly traditional category.

Explore young consumers' mindset regarding media and entertainment, including the challenges for traditional media outlets as well as emerging opportunities for brands to engage youth in this space.

A deep dive into young consumers' habits and attitudes around the future of retail, shopping, and spending.